This post was written for and published by Charity How To
A few years ago, Monthly giving was something for the few and big organizations. Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you can get started in no time.
You may know I’m somewhat of a monthly donor ‘groupie!’ I’ve been managing monthly donor programs for decades! I’ve seen the power and ongoing revenue it provides, especially in times of crisis. In some cases, it’s kept organizations afloat because even if they could not send appeals to ask for money, the monthly donations kept coming in.
So why is monthly giving important?
Let’s look at some fundamentals of monthly giving you must realize before you start, that may be different from what you’ve done for other fundraising campaigns.
