Using Marketing Automation Effectively for Recurring Donors
Automation makes staying in touch with your recurring donors easy. Learn how to automate your marketing strategy to improve donor relationships and retention.
How to Diversify Your Revenue Streams With A Nonprofit CRM
Diversified revenue streams are the key to financial sustainability for nonprofits. Learn how to achieve more resilient fundraising using your nonprofit’s CRM.
Monthly Donor Communication Strategies to Boost Engagement
Your monthly donors provide regular, reliable support for your cause. Learn to attract, steward, and re-engage these important donors with help from this guide.
Now and Then: Monthly Giving Patterns Across Four Decades
Over the past few weeks, I have been going through some old documents, articles and research I’ve gathered over my 41 years in direct marketing and fundraising. Taking a different spin on my usual blogs, I thought it would be interesting to look at monthly giving patterns and see if anything has changed. Many of the people who […]
How Important Is Artificial Intelligence If You’re Not Even Doing the Basics?
These days, you can’t open an email without some type of message about artificial intelligence (AI). Complete conferences are created around the topic. It’s all I see in my LinkedIn feed right now. I must say I’m concerned that everybody is jumping on AI as the next shiny new thing because the reality is that […]
Tips for a ROARING Good Recurring Giving Program
Guest blog by Julie Kennon of Charity Engine If you missed this captivating webinar on recurring giving, don’t worry…we took notes! It’s no secret that a strong recurring giving program provides a necessary foundation for any nonprofit. Reliable revenue means, of course, that you can keep the lights on, but it also means you have a […]
4 Ways to Generate More Monthly Donors Via ACH Transfer
Many nonprofits are considering ways to upgrade their recurring donors to higher levels. I’ve written in the past about best practices for getting recurring extra gifts and upgrades, but here are a few different approaches you can use with your recurring donors. Ask your monthly donors for a straight upgrade. Ideally, segment your donors by source of […]
Crafting A Recurring Donor Welcome Series: A Guide
Recurring giving is a significant source of revenue for nonprofits, as 57% of nonprofit donors are enrolled in a recurring giving program. Recurring donations provide reliable funding every month to keep your organization running. This means your organization should be dedicated to cultivating these donors—and be extra careful to retain them! As a nonprofit leader, […]
3 Ways Donors Can Give Without Increasing Their Spending
When it comes to securing recurring gifts, there are several common mistakes nonprofits stumble into. From requesting a recurring gift from a donor who already gives monthly to asking them for another recurring donation in a thank you letter, quite a bit can go wrong when asking donors to upgrade their giving! One under-discussed but […]
4 Fundraising Ideas to Reach Environmentally-Minded Donors
Guest Blog by Logan Foote, Sales and Education Manager at GolfStatus As you know, trying new fundraising ideas is critical for nonprofits to grow and scale. Finding ways to reach specific donor segments with campaigns and messaging that resonate with them is crucial to boosting conversions and retention. One way to employ this strategy is […]
