Using Direct Mail to Increase Donor Retention and Loyalty
Direct mail is a valuable tool for increasing donor retention and loyalty. Explore these strategies to improve your organization’s direct mail strategy.
Retaining Event Sponsors: 5 Ways to Strengthen Relationships
Your organization’s relationships with sponsors are highly valuable and mutually beneficial. Explore tips for stewarding and retaining your event sponsors.
5 Ideas to Gain Donor Loyalty With Sustainer Giving in 2025
The beginning of the year is a great time to start anew. I hope that this will be the year your organization will try some new things. I hope this year you’ll be able to really move the needle on growing the number of new monthly donors in your organization. What a great way to […]
4 Tips for Overcoming Common Data Collection Challenges
If you have a small budget and team to work with, it can be difficult to dedicate time to collecting, organizing, and analyzing data strategically.
A Complete Walkthrough of a Sample Donor Stewardship Matrix
A donor stewardship matrix can greatly simplify all the moving pieces of an effective outreach strategy. Learn more with this example and quick guide.
Using Marketing Automation Effectively for Recurring Donors
Automation makes staying in touch with your recurring donors easy. Learn how to automate your marketing strategy to improve donor relationships and retention.
How to Diversify Your Revenue Streams With A Nonprofit CRM
Diversified revenue streams are the key to financial sustainability for nonprofits. Learn how to achieve more resilient fundraising using your nonprofit’s CRM.
Monthly Donor Communication Strategies to Boost Engagement
Your monthly donors provide regular, reliable support for your cause. Learn to attract, steward, and re-engage these important donors with help from this guide.
Now and Then: Monthly Giving Patterns Across Four Decades
Over the past few weeks, I have been going through some old documents, articles and research I’ve gathered over my 41 years in direct marketing and fundraising. Taking a different spin on my usual blogs, I thought it would be interesting to look at monthly giving patterns and see if anything has changed. Many of the people who […]
How Important Is Artificial Intelligence If You’re Not Even Doing the Basics?
These days, you can’t open an email without some type of message about artificial intelligence (AI). Complete conferences are created around the topic. It’s all I see in my LinkedIn feed right now. I must say I’m concerned that everybody is jumping on AI as the next shiny new thing because the reality is that […]
