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5 Ideas to Gain Donor Loyalty With Sustainer Giving in 2025

5 Ideas

The beginning of the year is a great time to start anew. I hope that this will be the year your organization will try some new things. I hope this year you’ll be able to really move the needle on growing the number of new monthly donors in your organization.  What a great way to […]

Now and Then: Monthly Giving Patterns Across Four Decades

Now and Then

Over the past few weeks, I have been going through some old documents, articles and research I’ve gathered over my 41 years in direct marketing and fundraising. Taking a different spin on my usual blogs, I thought it would be interesting to look at monthly giving patterns and see if anything has changed. Many of the people who […]

How Important Is Artificial Intelligence If You’re Not Even Doing the Basics?

These days, you can’t open an email without some type of message about artificial intelligence (AI). Complete conferences are created around the topic. It’s all I see in my LinkedIn feed right now.  I must say I’m concerned that everybody is jumping on AI as the next shiny new thing because the reality is that […]

Tips for a ROARING Good Recurring Giving Program

Roaring Good Recurring Giving

Guest blog by Julie Kennon of Charity Engine If you missed this captivating webinar on recurring giving, don’t worry…we took notes! It’s no secret that a strong recurring giving program provides a necessary foundation for any nonprofit. Reliable revenue means, of course, that you can keep the lights on, but it also means you have a […]