I’m totally excited about this post. It came in when I was on vacation. Thank you, Roger and the Agitator for the Raise on the book! Here’s a short intro and a link to the full post.
Fundraising Land Grab
By Roger Craver | February 14, 2014
On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor.
Chuck Longfield, founder of Target Analytics and chief scientist at Blackbaud, is one of my favorite fundraising analysts and observers. He preaches a lot about retention and how monthly giving programs relate to it.
Like many of us, he urges organizations to get about the business of building monthly giving or sustainer programs without delay. Of course, that’s because if you can communicate with someone monthly and also receive a contribution from them every 30 days or so they’re among the most likely donors to stick with you.
http://www.theagitator.net/dont-miss-these-posts/fundraising-land-grab/
