This came out of an interview by Nancy Schwartz and was posted on Network for Good Marketing Blog.
I’m thrilled to share this monthly giving mastery with you, drawn from my fascinating interview with leading monthly giving expert Erica Waasdorp.
In her unequaled guidebook, Monthly Giving: The Sleeping Giant, Erica walks you through recurring giving, step by clear-and-doable step. “Historically, U.S. fundraisers have focused on major gifts. I’m thrilled that organizations are widening their focus to include monthly giving and small to medium gifts. There’s huge potential there,” says Erica.
What do fundraisers need to know about how monthly giving has changed since the release of Sleeping Giant in 2013?
Erica Waasdorp: What’s changed most dramatically, especially in the past year, is that monthly giving has exploded.
I think the main reason for this growth is fundraisers’ laser focus on donor retention. That focus, already there for some, was further fueled by results of the 2013 AFP Fundraising Effectiveness study, which highlighted the fall of donor retention rates to 39%. That was a real wake-up call for all of us.
There are two more factors that I think have…read more..
If you’d like to find out how to grow your monthly giving program, just contact the Monthly Giving Help Line . It only takes one extra new monthly donor to pay for it! You can’t beat the price.
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