Thank you again for Nancy Schwartz who prepared this Interview. To read the whole interview, go here.
I’m thrilled to share more monthly giving mastery with you from my recent interview with leading monthly giving expert Erica Waasdorp.
Nancy: Once you have a new monthly donor in the door, what’s the best way to welcome him?
Erica: If donor signs up online, make sure you get a warm, appreciative email to him ASAP. Automate that via your donor management system.
In addition, I recommend that you always send a snail-mail thank you letter to new monthly donors. I’m a strong proponent of including a certificate in that mailing.
Skip the premium—thank yous are not the place—but make sure to include a personal contact at the organization, who signs the communication, and that person’s phone and email so its easy for donors to get in touch. You don’t have to send a monthly thank you letter in hard copy, but monthly emails are great. In both your email and thank you letter, include the fact that donors will receive a tax statement the following January.
Nancy: What are the best channels for monthly giving campaigns—email, direct mail, or something else?
more…
If you’d like to find out how to grow your monthly giving program, just contact the Monthly Giving Help Line . It only takes one extra new monthly donor to pay for it! You can’t beat the price.
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