The best time of year to ask for monthly donations is NOW! If you’re serious about generating sustainable revenue for your organization that is!
January is a great month to start. You have all these wonderful new donors you brought on over the holidays.
So how do you start?
Simply start by adding the “make it monthly” or “make it recurring” to your online donation page. If you don’t ask, you’re not going to get.
Then, create a recurring only page, which you can use to link to in your email communications, social media and even in direct mail.
You have to make it easy for your donors to give monthly.
Just a few years ago, starting monthly giving was much more difficult but today, you have no excuse. There are too many options that offer monthly on your online donation pages to list them all here. But, if you don’t have monthly giving set up now, simply find out if your provider offers it. Chances are they can accommodate. And most donor base providers now offer the monthly option as well. So, find out, monthly giving may be only a phone call away.
Once you have that recurring page created, it’s time to start promoting your program.
Ask early. Ask often.
There’s nothing wrong with asking new donors to join within the first month after they joined your organization. Send a nice personal thank you for their gift and then within the first month, send the first appeal. Add monthly giving in the welcome email.
What do you have to lose by doing this? Absolutely nothing! The key is to get started now!
You have the tools!
Just click here to download the special Monthly Giving Starter kit that will give you pretty much everything you need.
So, what are you waiting for?
If you’d like to find out how to grow your monthly giving program, just contact the Monthly Giving Help Line . It only takes one extra new monthly donor to pay for it! You can’t beat the price. Or you can schedule some time for a Direct Response Audit to look at your overall program. You will not be disappointed!
Sign up for my blog so you’ll receive future posts on monthly giving and tools as they’re developed. And if you’re interested in finding out how to start or grow your monthly giving program, just contact me!
