Let me repeat that question again: Can you convert an angry donor to give monthly?
YES, you can!
And here’s why! A donor who is angry and picks up the phone, cares enough about your organization to let you know that something is bothering him or her. So, if you treat the donor the right way, you may be able to convert him or her to give monthly.
Most donors call to complain about the number of times you send them something in the mail. So, this is the perfect opportunity to tell them that the main reason why you’re sending so much mail is because you have so many great programs that need to be funded. But, that you don’t have to send so much mail, if only the donor were to consider joining the monthly giving program. Because that would save time, money, mailings, stamps and it would help support all these wonderful children, animals, fill in the blanks, you serve.
Of course, the person answering the phone needs to be able to be calm and be a great listener to hear if the donor is likely to listen to the message above. The person answering the phone should ideally be a monthly donor themselves so they can explain the beauty of the program.
You’d certainly never start arguing that you’re really not mailing that often, even if it’s true. We all know donors who think even one mailing a year is too much. But, give them the choice to join and how this is such a great and affordable way to support the organization they care so much about.
What do you have to lose by trying?
If you’d like to receive a sample script to convert your angry donors to give monthly or if you’d like to find out how to grow your monthly giving program, just contact the Monthly Giving Help Line . It only takes one extra new monthly donor to pay for it! You can’t beat the price.
Or you can schedule some time for a Direct Response Audit to look at your overall program. You will not be disappointed!
Sign up for my blog so you’ll receive future posts on monthly giving and tools as they’re developed. And if you’re interested in finding out how to start or grow your monthly giving program, just contact me!
