Recently, my Agitator colleagues asked, what would you do if you could do it all over again?
Here is what I’d say to you:
If you could do it all over again, you should focus on building your monthly donor pool right away.
It will help provide that sustainable revenue and it is easy and convenient for the donor.
No gift is too small!
If you look at the numbers, you scratch your head and wonder why not more organizations have jumped on the monthly donor bandwagon until now (and so many are still waiting to jump).
Today, it’s so easy to start. The systems, online donation platforms and donorbases have pretty much all embraced monthly/recurring donors. It couldn’t be any easier, but you have to start and ask and ask some more.
If you (again) look at the numbers, you’ll truly be blown away by the tremendous power of monthly donors.
For example, did you know that the current average gift is $24 a month? That’s $288 a year! Just 100 monthly donors will generate $28,800 a year for your organization.
Nothing to sneeze at, right? Not to mention the fact that monthly donors will continue to give to other opportunities as well (as long as you ask them).
Your overall donor retention rates will improve. Your donors will love you and you’ll have the sustainable revenue to execute your programs.
So, if you can start something, go for monthly donors. You have so many more potential and so many more small donors to reap from.
I’ll end with one of my favorite quotes: Major donors create the splash, monthly donors create the pond!
So, when will you start fishing for monthly donors?
If you’d like me to help you with your monthly donor program or if you have any questions, simply email or call me at (508) 776-1224.
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