This post was written for and published at the Eight Principles.
Monthly giving is probably one of the least understood methods of sustainable giving in the US, but yet one of the most powerful ones. Once you start, you’ll experience the power, but it’s the starting that’s often the most difficult.
Today, I’d like to address the first 3 of The Eight Principles for Sustainable Fundraising™ as they all relate to monthly giving as a major driver of sustainability for your organization.
Truly, Principle 1: Donors are the Drivers®
Providing the opportunity for donors to give monthly is just very convenient. It makes it much more affordable for them to support your organization. Especially if you have many donors on a fixed income. Or, if you have younger donors with families who want to help but still worry about how to do that while getting their kids through college.
Making a small but regular donation will fit their budget much better. No gift is too small! It is the regularity that counts. For someone with a small retirement income, $5 a month may be all they can give, but it’s still $60 a year! And they’ll keep doing this for many years to come. So, if donors tell you that they’d like to help but don’t know how if they’re on a fixed income, be totally open to offering them the monthly giving option.
