Now is the time to celebrate your monthly donor wins. As this is the new fiscal year for many organizations, make sure to celebrate your wins in number of monthly donors over the past year.
Of course, this all started with your goals. Goals will be different for different sized organizations. You have wanted to generate your first 25 monthly donors. You may have wanted to break through the first 100. Maybe your goal was to get to the next 1,000 sustainers.
Alternatively, perhaps your goal was to grow your monthly donor revenue to higher levels. You may remember I always recommend at least annualizing monthly donor results so perhaps your goal was to get to the first $5,000, the next $50,000 or break through the first $500,000.
In my 25+ years of fundraising, I’ve discovered one thing: There’s something “funny” about goals. If you write them down, you typically achieve them.
For example, last year, I started working with a small youth organization. They started out with 32 monthly donors. We then got to 50 and with consistent efforts, they just broke through the first 100, generating some $45,000 a year! Wow!
So, when you reach your goals, celebrate! Share the next mile stone with your boss, board and colleagues. Many times, people don’t totally understand how small donors can make such a difference to your mission, so it’s important to continuously share your results and share the growth and power as often as you can!
Today is the start of a new fiscal year. Time to write down your goals and celebrate your wins of this past year. Keep doing what you’re doing and celebrate your small consistent monthly donor wins.
Originally posted on July 3, 2018 by NonProfitPRO.
