Every year in February, my husband and I escape from the cold (and usually snow) and go to Phoenix for some sunshine, a little bit of golf and pickleball, and a drive-in movie.
My husband is a private pilot, and he absolutely loves to fly. He is on cloud nine every time he goes for a flight.
And every time we go on our trip, he realizes how people in some parts of the country are so lucky. They can fly (almost) 365 days a year and maybe miss just a few days because of bad weather.
That means, too, that they don’t have to plan around bad days or worry about snow plows and extra time needed to get to airports or meetings because weather is never a factor.
Other parts of the country are not so lucky… they must always plan. They always must make sure the snow blower is ready, gas for the generator is available and the generator is tested and ready to go when needed.
Well, monthly giving can be like that for some. Organizations that raise a lot of money from major gifts may not need to worry so much about having the money needed to keep the operation going.
UNTIL something happens; funding gets cut, leadership at organizations changes, boards of funders change (and they may want to support other types of organizations or focus on other priorities).
Now what? Here you thought you could cruise by 365 days of the year, and suddenly, the weather changes and you’re not prepared for it.
That’s what a monthly donor program is trying to prevent. No matter what happens with the weather, with disasters, with public health scares, with other funders–Monthly gifts keep coming in. And your organization can keep going as if there’s not a cloud in the sky!
Wouldn’t you like to experience that soaring feeling?
The original posting of this article was on February 10, 2020 by NonProfitPRO.
