I recently traveled across several time zones, and it’s amazing how it impacts you — your body, your mood, your sleep pattern and your ability to concentrate.
They say it takes one day to recuperate from a one-hour time change.
So, with Daylight Savings Time around the corner, we’ll lose one whole hour, 60 minutes, 3,600 seconds.
The good news is that the adjustment will be on a Sunday for most people, but the Monday morning after the clock changes is typically the hardest.
What will you not do because you lose that hour?
I hope it doesn’t keep you from jumping right in on that Monday and focusing that one hour on your monthly donor program.
As you can see from last week’s blog, if you’re doing a spring appeal, now is an excellent time to add a monthly giving tick box to your appeal reply form (or at least test it if you have the quantity).
Now is an excellent time to add a “Give Monthly” button to your email or e-newsletter and see what happens.
If you have a giving day planned in the spring, now is the time to create a little welcome email series to all donors and ask them to consider giving monthly.
Make every hour count, and use it to implement at least one small change to your overall fundraising program by adding in a small, but mighty, monthly donor ask. Then start tracking the results. You’ll be that much farther ahead.
Originally posted by NonProfitPRO on March 2, 2020.
