As you may know by now, when it comes to monthly giving, I’m all about making things easy and simple for both monthly donors and the organizations.
So when I start working with an organization on growing their number of monthly donors, we first look at the online donation forms to see what’s already in place.
And that’s sometimes where the big pause comes…
I call it the “stopper,” “the donation preventer” or the “I’m-not-so-sure-about-making-a-donation-right-now” piece that sits on the donation form.
Here are just a few examples of what this looks like and it’s typically located above the amounts.