I’ve been working with monthly donor programs for more than 25 years now. Wow, so much has changed. Monthly giving has become so incredibly easy to set up and organize.
And yet, whenever I teach a webinar or give a presentation, fundraisers tend to glom onto the “hard parts” right away. And that’s where in many cases it stops.
Please, do yourself a favor. Simplify your life and that of your donors. Take what you’re already doing now in your fundraising and change just one thing.
Here are a few examples of just one thing you can change and implement at a time et voila, you’re asking for monthly gifts.
1. Add a monthly donor message to your email newsletter. Here’s a simple example:
Credit: Erica Waasdorp
2. Use your email message, and instead of asking for a one time gift, make it a monthly ask. Here’s an example:
Credit: Erica Waasdorp
3. Add the monthly message to your personal email signature. It’s easy, it’s free and it starts planting the seeds in the minds of anybody you communicate with. Here’s an example:
Credit: Erica Waasdorp
Monthly giving is an on-going process of asking, reminding and reminding your donors again of how it makes a difference. But you really don’t have to learn any new skills or apply any new tools?
Just take what you already have and what you’re already doing and change just one thing, and you’ll be able to take your monthly giving to the next level in a few seconds.
