Based on a colleague’s recommendation, I ordered the book “From the Ground Up: Digital Fundraising for Nonprofits,” written by Brock Warner, CFRE.
It’s a great little gem with all the basics anybody and everybody could need for digital fundraising.
Online advertising, social media, welcome emails, payment processors, Google Analytics and so much more.
Credit: Brock Warner, CFRE
In two sittings, I was able to learn all the basics I needed to help someone like me, who grew up as a direct marketer almost four decades ago, understand the new technology better and implement it along with all other channels.
In easy-to-understand words and with examples, Warner explains the basics you need to know as a digital fundraiser.
I would like to call this an essential dictionary for the terminology involved with emails, online advertising, web giving, crowdfunding, analytics, testing and more.
He clearly indicates some of the great things we fundraisers can do with online channels, and then some examples of how we often leave money on the table by not doing other things.
I think it would have been helpful to have an index of terms at the end to make it easier for lookup, but that’s my only suggestion.
If you’re struggling to understand the “black box” of digital fundraising, this is a great book to help you do just that.
This book review was posted by NonProfitPro Today on March 8, 2021.
