Creating Lifelong Donors Through Monthly Giving
A few weeks ago, Harvey McKinnon published a wonderful new book called “How to Create Lifelong Donors Through Monthly Giving.” I’m tremendously honored to be mentioned in it — thank you, Harvey. I read the book in one sitting. It’s very well written and easy to read. You can probably finish it in just about an […]
How a Monthly Giving Program Helps in Times of Crisis
First, I hope you’re doing okay? Are the kids getting used to being homeschooled? Are you getting used to working from home? Perhaps you worry about your job. Perhaps you worry even more about how your nonprofit is going to survive this worldwide coronavirus pandemic disaster! When you started the year, you knew your plans […]
Is It Time to Pivot?
If you asked me how many times I’ve seen the word “pivot” in an email, a webinar or a virtual conference, I simply couldn’t tell you. I know this word from ballroom dancing classes. I know it as part of my excel sheets. But I had never heard it used in conjunction with fundraising. As […]
Have You Reached Out to Your Monthly Donors?
This is a time when everyone feels overwhelmed, with email inboxes exploding with nonstop news of the pandemic and the pressure of having to homeschool kids who might not want to be homeschooled. Many fundraisers are trying to figure out how to work from home in the middle of all the family distractions. And then, […]
Small Monthly Giving Changes Are Becoming Big Winners
As you know I’ve been advocating for a while now to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way or you may be hesitant. (For some reason […]
Monthly Giving — Is It Just Part of Upstream Thinking?
If the past few weeks are any indication, it’s going to get worse before it gets better. But I’m hoping that we’ll be able to somewhat get back to normal sooner rather than later. I’ve been working from home for over 15 years, so for me personally, that’s nothing new. What is new now is that […]
Encourage Monthly Giving During Uncertain Times
There I was, sitting on a plane on my way to a presentation. But when I landed, I found out the committee had just canceled the meeting. Not the end of the world, so I made the best of it, did a bit of sightseeing, practiced social distancing, and got caught up on some work […]
Best Practices For Recognizing, Thanking & Retaining Monthly Donors
This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” That’s why I’ve put together some common best practices. Of course, every organization is different, but most of these are very […]
Create a Monthly Donor Retention Day
OK — there’s no official monthly donor retention day (yet), but I think it’s time we started one. After all, with Daylight Savings Time, St. Patricks’ Day, World Wildlife Day and so many other special days on the calendar, why not create yet one more special day? Except, it should not be a special day! […]
Simplify Your Life. Give Monthly!
Life is busy. Life is messy. Time can get away from us all — no matter how perfect we are at multitasking. Donors are no different. Especially donors with kids and/or grandkids. Having just spent the weekend with our grandkids (ages two, three and 11), I can totally relate. You can’t leave them alone one […]
