How Can You Find a Good Name for Your Monthly Donor Program?
This is one of those recurring questions I get whenever I present on monthly giving, so it may be time to address it again. Organizations often “agonize” about the name for a monthly giving program. Many are holding up the launch of it. Do yourself a favor: Don’t delay. You can always recognize donors later! […]
2 New Ways to Calculate the Value of Monthly Donors!
If you’ve been following me for a while, you know I’m always looking for ways to help you convince your boss or board that it’s time to put a bit of time into generating more monthly donors. Time is really all it takes now, because the tools are already there. You just have to make […]
Supercharge Sustainer Retention With Face-to-Face Fundraising, Part 2
By Erica Waasdorp , Paul Tavatgis and Sherry Bell Retention. It’s something every single one of us struggles with. And no matter how a new sustainer came on board (digitally, direct mail, telephone, face-to-face, TV or other), the first three months after sign-up are critical to retaining new sustainers. But when it comes to recurring donors acquired via face-to-face (also […]
Direct Mail Packs For Nonprofits
I hope you were convinced from one of my earlier blogs that direct mail for nonprofits is still the most effective way to generate donations from your existing donors and generate new donors. The next question you might ask yourselves then is how often and how can you best reach out to your donors, so they’ll be […]
How Should You Treat Your Monthly Donors on Giving Tuesday?
As you’re getting ready for Giving Tuesday — or the campaign season starting before Thanksgiving — this question comes up often: Should I include my monthly donors in my Giving Tuesday campaign? My answer is: Yes! Absolutely, BUT… Why do I recommend including your monthly donors? Because this is an exciting time to give, and […]
Supercharge Sustainer Retention from Face-to-Face Fundraising
Part One of a Two Part Guide: Boosting Donor Retention From Day One – Top 10 Tips for Professional Fundraising Agencies By Paul Tavatgis & Sherry Bell, Professional Face-to-Face Fundraising Association and Erica Waasdorp, A Direct Solution. Introduction Face-to-face fundraising is one of the best ways to inspire people to make an ongoing and sustained […]
How Can You Solve the Long Term vs. Short Term Struggle?
Spoiler alert: It’s not by doing more social media. It’s not by running more events. It’s by focusing on asking your donors to upgrade, to make monthly gifts and leave gifts through their will. It’s all about asking your donors to give more money, more often, ongoing. It’s getting long term results by doing things now. Why is this important? Because the latest trend […]
The Power of a Monthly Giving Tick Box on Your Appeals
You probably know by now that monthly giving is not a one-shot deal. It’s a matter of “chipping” away at it. And if you’re a golfer, you know, it’s those chip shots that can make all the difference. With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding […]
How Can We Unconfuse Monthly Donors?
As a monthly donor, I support many organizations. Frankly, until I sit down at the end of the year to prepare for my taxes, I don’t even know how many great nonprofits I give monthly to. Organizations I support fall into the categories of animal welfare, environmental advocacy, human services and religion. I have a […]
5 Ways You Can Add a Monthly Giving Ask to Your Appeals
If you’ve heard me speak or read some of my blogs, you already know that I always advocate for the following: The more opportunities you offer donors to give monthly, the more monthly donors you will find! But for most organizations, there is always that fine line of having to bring in one-time short-term funds […]
