How Do You Create a ‘Survival Blanket’ for Your Nonprofit?
Snow. The cold white stuff. It’s been falling steadily for the past few hours, and there’s more to come. It reminds me of the time when my husband and the boys attended a special winter scout camp called The Klondike Derby. It was all about learning to survive in cold weather (and, of course, lots […]
Grow Your Monthly Donors in 2 Steps
As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on. The First Step to grow your monthly donor program […]
Keep Monthly Donors Longer With These 6 Engagement Tips
Steven Shattuck recently gave us an update on an experiment he did with monthly donors. He made a gift to ten different organizations and then saw if they received any special treatment on Giving Tuesday. Spoiler alert: only one out of the ten did something special. Only one of them addressed Steven as a monthly […]
Plan Ahead to Get More Monthly Donors
My husband and I just came back from a trip to Las Vegas and Phoenix for some sunshine. We didn’t get as much as we’d hoped, which is unusual, but it was still nice to take some time off. We flew on our favorite airline Southwest—free bags, points and no hassle. The only disadvantage is […]
Where Should Your Monthly Donors Go to Donate?
Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all. As I described in my two do-nuts […]
The 2 Biggest ‘Do-nuts’ in Monthly Giving
After the Super Bowl, let’s talk about something other than chicken wings or the game for a change! Time to discuss some the two biggest “do-nut dos” in monthly giving. Trust me, I’m all for growing your monthly donor program. I’m all for making it easy for the donor! I’m all for trying to ask […]
How ‘Little Men’ Are Like Monthly Donors
You may have heard that I love positive, uplifting, romantic movies and series! I typically “hang out at night” with something that has received the Hallmark stamp of approval. Recently, I discovered “Little Men.” Written in 1871, it’s a sequel to one of my favorite books of all-time by Louisa May Alcott, “Little Women.” I […]
What I Learned About Monthly Giving on My First Uber Ride
I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I’ve always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as […]
It’s Time to Grow Your Monthly Donor Program
Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find […]
1 Small Step Can Improve Your Monthly Donors’ Lifetime Value
Let me start off with wishing you and yours a happy and healthy new year! I hope you had a wonderful holiday season. I also hope you had some time to relax, in between working with donors and systems to try to optimize the donations coming in by the end of the year. I took […]