When Should You Give Up on a Lapsed Monthly Donor?
posted April 27, 2017 NonProfit PRO Today And the answer is: NOT ANYTIME SOON! A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters […]
Top 3 Monthly Donor Retention Tips
originally posted on NonProfit Pro Today By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors. So, as monthly donors are starting to […]
NonProfit Pro #Trending Now: Episode 1
Originally posted on NonProfit Pro Today #TrendingNow In this new weekly video, Nhu Te breaks down the most popular articles of the week. This week is all about when a monthly donor calls to cancel from Erica Waasdorp, exercises in monthly giving from Blackbaud’s Ashley Thompson and DonorDrive’s webinar on Google AdWords. Check them out!
Is an Auto-Responder Message Enough Recognition for a New Monthly Donor?
Originally posted in NonProfit Pro What’s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, it’s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift. Then, […]
The Best Response When a Monthly Donor Calls to Cancel
A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way. Bloomerang’s Steven Shattuck posted an article on his experience canceling as a monthly donor. So, let’s provide you with the best response when this happens at […]
You Can Convert Monthly Donors From Credit Cards to Automatic Bank Withdrawals
A few weeks ago, NonProfit Pro shared an interesting NACHA case study on the long-term retention of those donors who give automatically through their bank account, also called EFT, Direct Debit, Direct Payment via ACH or automatic bank withdrawal. (Note, for the rest of this post, I’ll refer to this as EFT.) So you may […]
Should you convert members to monthly donors?
This post was written for and published at Nonprofit Pro. Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country. They realized several years ago that moving regular members to monthly […]
Poke the Monthly Donor Box…
I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Godin tells us to have the initiative to start. Turn fear into action because the consequence of doing nothing is much scarier and is certainly going to raise less money! It seems to […]
Treat your monthly donor as your best friend …
If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years. […]
The Top 2 Must-Dos for Monthly Donors…
This post was recently featured in Nonprofit Pro In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more […]
