What’s the best amount to ask for in monthly giving?
This week’s #MonthlyDonorMonday tip is focused on the best amount to ask for in monthly giving. One of the attendees of my webinar last week sent me a follow up question and I know it comes up a lot. What’s the best amount to ask for in monthly giving can really be broken into two […]
The nuts and bolts of direct mail
This post was first published on the Charity How To blog. Before I got ‘hooked’ on monthly giving, I was already a direct mail ‘aficionado’. Why? Because direct mail works. Because people respond to it. Because you can measure what you’re doing. You can see how many fundraising messages you mail out and how many donations […]
3 Tips for Creating Monthly Donor Promises
This post was written for and published by Nonprofit Pro. One of the first things I recommend when you’re starting to work on growing your monthly donor program is to create the “promises” you’ll make to the monthly donors when they join. What will you send them? How are you planning to recognize them? So […]
To ask for one-time gifts or monthly gifts… That’s the question!
This post first appeared on the Donor Perfect blog. Many nonprofits struggle with the decision to make the move and ask for monthly gifts. Here’s what I hear from organizations when I ask them about their monthly donor program: “I need one time gifts.” “I can’t focus on monthly gifts right now. They’re too small […]
10 Sad Facts from a Monthly Donor Retention Check-up
Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more […]
Are you following #MonthlyDonorMonday?
A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. […]
THE # 1 Fundamental of Monthly giving
This post was written for Charity How To and can be read here I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier. More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board. With just a little bit […]
Create a Tax Letter for your monthly donors
This post was first written for and published by Donor Perfect and can be viewed here. Happy new year! I hope you did fantastic and exceeded your year-end goals! Now it’s back to reality. You’ve processed all of your donations for 2016. You’re current with your thank you letters. That should suffice, right? Then a […]
The Monthly-Donor-After-Ask…
One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. […]
Who is steering your monthly giving ship?
This blog post was also published in Direct Marketing Advents, the publication of the Direct Marketing Association of Washington, DMAW. If you’ve seen or heard me present about monthly giving before, you know that I always recommend the following first step of running a monthly giving program: Put one person in charge! (Note, If you’re […]
