How can workplace and monthly donors play nice?
At a recent webinar, two people asked me the question: How do I integrate monthly giving with my workplace giving campaign: those individuals who have designated us and we receive a small amount through their pay check every pay period. My answer is: If you’d like, you can recognize them as monthly donors and tell […]
Monthly Donor Program is Back on Track
In the past year, this organization in Washington, DC had steadily started losing 500 monthly donors each month. At the same time, its acquisition efforts were only generating 250 monthly donors a month, so the program was in a steady and rapid decline. Something had to happen! The Director brought in A Direct Solution to […]
Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal
This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was […]
Organization Makes Money on New Donor Acquisition Campaign
When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor […]
Monthly (Recurring) Gifts are the future, here and now!
You’ve heard me talking about monthly recurring gift programs and their importance on the long-term retention of your donors. Not to mention how much money you’ll raise! Fundraisers are often blown by away if I mention some numbers, just 300 monthly donors can bring in almost $100,000 a year for your organization. What’s not to like […]
How does Monthly Giving Jive with a Membership program?
How does Monthly Giving Jive with a membership program? Great question. It jives really well, but if you’d like to grow your number of monthly donors, you’ll have to ‘think’ a little bit differently about memberships. Basically what you’ll start allowing your members pay for their membership on a monthly basis. Key with this is […]
Monthly giving in 8 EASY steps
Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals […]
How can Nana Murphy make you a better fundraising professional?
This post was prepared as a guest blog for Michael Rosen. How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: […]
Case study: Who is responsible for YOUR monthly giving program?
If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but […]
A primer and Pitfalls on IRS Form 990…
As we’re all getting closer to our own tax filing deadline, nonprofit organizations have to give consideration to their own tax filings as well, May 15th is right around the corner! That’s why I’m pleased to share a guest blog by James Gilmer, Harbor Compliance A Primer and Pitfalls on IRS Form 990 One of […]
