Direct mail is a valuable tool for increasing donor retention and loyalty. Explore these strategies to improve your organization’s direct mail strategy.
For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify
It all starts with one tiny snowflake, but it takes multiple snowflakes to make a storm. This week’s blog was inspired by the recent blizzard/Nor’easter Kenan.
At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from
Did you know that Americans who include monetary charitable giving in their annual budget gave nearly seven times, on average, than those who do not
If you’ve not yet read the book “Hooked on a Feeling” by Francesco Ambrogetti, I can highly recommend it. I started it, expecting all kinds of feelings
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together
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