I just came back from a conference in New Orleans. It was my first time visiting, so I had planned a little bit of time
Monthly giving is growing. Let me start by giving you some highlights and statistics: Recurring donors have grown by 52 percent, and revenue has increased
I just attended Fundraising Day in New York, attended by almost 2,000 people. One of my favorite sessions was about sustainers, of course! It was
What’s the monthly donor secret sauce? This was one of the questions that came up in a recent podcast I recorded with RKD Group. (It’s
I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first
A few weeks ago, I was reminded of this wonderful campaign done by the British Red Cross. It was the most successful campaign ever, raising £7.7
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