Monthly Giving: Think Long Term With a Little Short Term Work!
A received a very excited call from a client: “We got several monthly donors from the tick box on the special appeal! But how do I now report this? Our finance folks want to attribute this for the calendar year only. Help?” I congratulated her and then advised her that even though there’s no end […]
4 Important Steps to Improving Monthly Donor Retention
Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a monthly donor retention process in place, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be […]
Top Two mistakes Nonprofits Make with Monthly Giving
I’m so excited. Andrew Olson just published the book, called 101 Biggest Mistakes Nonprofits Make. It’s now available and I’m honored to be in it. When it comes to monthly giving I see that nonprofits make two major mistakes that really prevent them from growing their monthly giving programs to its fullest potential. They go […]
The Amazing “New” Way to Bring in Younger, More Committed Donors
Face-to-Face Sustainer Asks Are Growing in the United States In the US, Face-to-Face fundraising often means personal asking, as in meeting a donor and asking for a big gift. The Face-to-Face (F2F) I’m discussing today is different (at least for the US market). It’s known as canvassing, street fundraising, or door-to-door fundraising. It’s typically focused […]
Don’t Delay, Create a Fundraising Podcast Today
Chrissy Davis approached me and asked if she could write a guest post for me, based upon fundraising podcasts. As someone who has recently been on some podcasts, I think it’s a very good way to feature your organization. Let’s hear from Chrissy why… If you’re passionate about your cause and you’d like to […]
What’s the top # Game Changer for Monthly Donor Retention?
I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention. Steve Froehlich from ALSAC/St. Jude finished […]
Go the Distance for Your Monthly Donors
As you may know, I travel a fair amount. And when I do, I typically travel light and bring my bag on the plane. But when I fly somewhere to present a workshop, I need my “props,” extra handouts, etc. So, I check my bag and hope the bag gets to the destination the same […]
If You Let ‘Bean Counters’ Call the Shots, Your Sustainer Program Could Suffer
… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program. … You’d think the tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization. Well, unfortunately, that’s not always the case. Sometimes, it’s the “financial […]
Top Characteristics Needed to Successfully Run a Nonprofit Sustainer Program
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time. So, when I mentioned this at a recent conference, […]
It’s a match!
I’m not talking about the latest soccer game. I’m not even talking about the online dating service, although, in a way, we fundraisers could be considered trying to “date” and then “marry” our donors. No, what I’m talking about is that wonderful, glorious “challenge” you offer, which you can use to “entice” other donors to […]
