Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal
This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was […]
Organization Makes Money on New Donor Acquisition Campaign
When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor […]
Monthly giving in 8 EASY steps
Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals […]
How can Nana Murphy make you a better fundraising professional?
This post was prepared as a guest blog for Michael Rosen. How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: […]
Case study: Who is responsible for YOUR monthly giving program?
If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but […]
Monthly donors give 42% more money than other donors!
Did you know that monthly donors give 42% more than one time donors? And that 64% of donations come from women? Here’s an interesting infographic by Maximillion, thank you Linda Parker for sending it to me! I’d love sharing this with you because bosses and boards still like to see those statistics before making the decision to move […]
The Two Biggest Monthly Giving Mistakes Nonprofits Make
This was published as a guest blog for AndrewOlsenCFRE who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly […]
Top 3 Take-aways from Ring, Ring, Retention Tool Session at Bridge…
Here are the Top 3 take-aways from Ring, Ring, what’s that retention tool doing in my living room? session At the recent Bridge Conference, held in Washington DC National Harbor, I presented a session with Nick Stavarz, Synergy and Anna Averling of the American Bible Society on the use of the phone in improving donor retention. […]
What metrics will convince your board to start a monthly giving program?
This post appeared as a guest post for DonorPerfect What metrics will convince your board to start a monthly giving program? If you’re like a lot of organizations, boards (and sometimes other bosses) drag their feet on starting a monthly giving program. They worry that the metrics are not compelling enough to warrant investing the time, […]
Fire yourself if you don’t promote monthly giving
This was just published as a guest blog in Tom Ahern’s email newsletter… Thank you Tom. I am deeply humbled. In nonprofit labor relations news… You’re fired until you have a solid monthly giving program launched… Do the easy math. Then get to work. Cash gifts are a drink of water. Monthly giving is a […]
