Can You Have Multiple Monthly Donor Programs?
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving. This question is especially relevant when it comes to unrestricted versus restricted gifts. As may you know, […]
The Value of a Monthly Donor Concierge
Some organizations have implemented a special monthly donor concierge, so you may have heard this term before. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Guess what? It also helps keep the person who is the concierge — and thus other staff and volunteers — motivated about the monthly donor […]
Number of Sustainers Grew 44% in Last Five Years
Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. You can find the key findings here. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021. Here […]
Nonprofits Should Make Donating Easier Amid Cost of Giving Crisis
We’re not alone in experiencing food, gas and other prices going up. And, as fundraisers, we should be concerned about the impact on giving. I’ve been following the great Donor Pulse quarterly trend analysis for a while now. U.K-based Enthuse did the research and recently released the spring 2022 edition to address this concern: “There is no doubt that […]
How Do You Get Your Board on Board With Monthly Giving?
Someone from a nonprofit recently asked me to address one of its organization’s biggest challenges with monthly giving: How to get its board on board with monthly giving. I’m baffled that board members still need to be convinced that monthly giving is a thing and that monthly giving is a great way to provide ongoing […]
Even a Tiny Gesture Can Make Monthly Donors Feel Special
Recently, I presented at the Faith and Fundraising Conference in Milwaukee for about 400 in-person attendees. It was so wonderful to see people I hadn’t seen in a few years. Everybody had to show either proof of COVID-19 vaccination or a negative test. Attendees indicated how comfortable they were with interacting with others through a small dot […]
5 Ways In Which Sustainers Differ From Subscribers
There have been several discussions about subscription giving and sustainers. In my view, some aspects absolutely apply, but not all of them. First, let me tell you that I have a subscription background. I organized the loyalty condensed book program at Reader’s Digest in Amsterdam. I had to calculate conversion rates and specifically how many […]
Can You Upgrade Your Monthly Donors to Higher Levels?
The smallest deed is better than the grandest intention.” This anonymous quote is yet another example of my theme of the last few weeks: It’s not about the size of the monthly gift amount. It’s about the fact that you’re giving your donors the opportunity to make a difference in an amount they can afford. You […]
The Difference a Quarter Could Make in Monthly Giving
Besides being a monthly donor to a number of nonprofits, I’m also a huge bargain shopper. Always checking for the latest deal and where best to stock up on those essential staples. So, when Aldi stores came to the U.S., I was all excited. It’s a great place to find some international foods, Dutch cheese, […]
What Do You Do When Donor Money Gets Tighter?
As you know, I try to watch international trends carefully as they could give us some clues about what to expect next with giving in the U.S. A great free report to check out is the Donor Pulse Report, published by Enthuse. The latest version is focused on giving around the holidays. Donors are starting to […]
