10 Creative Campaign Tips for Giving Tuesday 2020
Written by Mary Rybakova for Chatfuel This year’s GivingTuesday will be the most important one in history. For one thing, 2020 has been a tumultuous year for the world. It’s left us all in need of nonprofits and their essential work now, more than ever. But at the same time, the economic downturn caused by […]
How to Improve Your Online & Monthly Giving Donation Processes
I just bought my 2021-day runner filler. Yes, I’m still one of the ‘old fashioned’ people who uses a paper planner. It just helps me get organized during chaos and writing things down helps me remember! I sure hope that next year will bring some more travel again. Because that’s what I love the most. […]
Will There Be A New Normal For Subscription Donors?
A quick introduction: Sustainers are a big part of today’s subscription economy and we’ve seen tremendous growth in the past few years, as this chart from the DonorCentrics™ Sustainer Benchmarking Study shows. We’re still not at the level I think we should be at, but I guarantee that those organizations focused on growing their sustainers over […]
Monthly Giving: It’s Not Rocket Science
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of those members was Natalie Lanoville from Jewish Family Services in Vancouver, Canada. I was impressed with her […]
How a Monthly Giving Program Helps in Times of Crisis
First, I hope you’re doing okay? Are the kids getting used to being homeschooled? Are you getting used to working from home? Perhaps you worry about your job. Perhaps you worry even more about how your nonprofit is going to survive this worldwide coronavirus pandemic disaster! When you started the year, you knew your plans […]
Small Monthly Giving Changes Are Becoming Big Winners
As you know I’ve been advocating for a while now to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way or you may be hesitant. (For some reason […]
What Does The Typical Recurring Donor Look Like?
This just in! Monthly donor statistics are hard to come by, so I was excited when Bloomerang ran some top line statistics for the organizations they serve. They looked at almost 300,000 monthly gifts generating more than $15,000,000 a year. Of course, everything was totally confidential, so we’re just looking at averages here but let’s look […]
What If Monthly Giving Became Contagious?
I’m sitting on a plane, thinking about the coronavirus and a movie I watched a while back called “Contagion.” Scary. Totally realistic now! We’ve become world travelers. We’re on planes, trains, boats, buses, Uber and Lyft rides, etc., all the time. For this most recent trip, I packed some masks and gloves, and I am […]
How to Incorporate Monthly Giving in Your Annual Fundraising Plan
The decision to add monthly giving to your annual fundraising plan is probably one of the most important ones you’ll ever make. It’s probably also one of the best you’ll ever make. Now if it were two decades ago, it would have been a costly one. But now, with the internet, email marketing, social media […]
Planning Your Monthly Giving Strategy For The Year: A Step-By-Step Guide
If you haven’t started focusing on monthly and sustainer giving yet, think again. At the start of the new year, it’s a good time to take a fresh look at this tremendously sustainable way for donors to make a difference to your organization in ways that are most comfortable for their budget. When I ask […]
