The 7 game changers for monthly giving and the 5 things that stop its growth

By Erica Waasdorp, Monthly Giving Motivator These past few months, I did a lot of organizing, tossing, scanning, and archiving. I still had books and binders with research and sessions from the late 1990s and the early 2000s. (Yes, it’s hard to believe I’ve been involved in monthly giving for 32 years and for 10 […]
What is Recurring Giving’s Rich and Bright Future?

By Erica Waasdorp, Monthly Giving Motivator, President A Direct Solution If my inbox and mailbox are any indication, recurring giving appeals are exploding. Why? Because even in challenging times, those committed donors continue to come through. Many fundraisers think that recurring giving a new thing. Nothing is further from the truth! My colleague Dave Raley […]
Review: The Rise of Sustainable Giving by Dave Raley, Imago Consulting

How The Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. If you’re interested in growing your recurring donor program, this book is for you. The rise of sustainable giving, published in February of 2025 is extremely researched. Dave describes how recurring aka subscription giving evolved from the Roman and Greek […]
How to Drive Retention for Your Monthly Giving Program

Want to grow your nonprofit’s monthly giving program? Try these helpful strategies to increase donor retention, keep supporters engaged, and grow revenue.
Audience: Nonprofit fundraising professionals looking to grow their monthly giving program with donor engagement strategies designed to boost retention.
Keyword(s): monthly giving program retention
Suggested URL: /monthly-giving-program-retention/
How To Build Credibility & Inspire Giving On Donation Pages

Inspire donations by designing a trustworthy giving page. Explore best practices for creating and promoting a donation page that instills donor confidence.
Making Your Fundraisers More Accessible: 7 Tools to Use

Accessible fundraisers help you reach a wider audience and generate more money for your cause. Discover the top software tools for boosting accessibility.
Using Direct Mail to Increase Donor Retention and Loyalty

Direct mail is a valuable tool for increasing donor retention and loyalty. Explore these strategies to improve your organization’s direct mail strategy.
Retaining Event Sponsors: 5 Ways to Strengthen Relationships

Your organization’s relationships with sponsors are highly valuable and mutually beneficial. Explore tips for stewarding and retaining your event sponsors.
5 Ideas to Gain Donor Loyalty With Sustainer Giving in 2025

The beginning of the year is a great time to start anew. I hope that this will be the year your organization will try some new things. I hope this year you’ll be able to really move the needle on growing the number of new monthly donors in your organization. What a great way to […]
4 Tips for Overcoming Common Data Collection Challenges

If you have a small budget and team to work with, it can be difficult to dedicate time to collecting, organizing, and analyzing data strategically.