What Is Your Monthly Giving Soft Cancel Process?
When I was reviewing my monthly gifts for the year, I realized that I hadn’t given monthly to several organizations since May. I call this a soft cancel. I didn’t mean to stop giving monthly, and I didn’t take action to stop. I had received a new card at the time, but things were very […]
Offer a Monthly Giving Save Option
While I was doing some research, I came across this interesting study. Brightback’s research is more aimed at the commercial subscription world, but a lot of what happens there can be applied to monthly giving for nonprofits. What I find interesting is the shift to an online/digital model. Take note: Online consumers expect the experience to be […]
How Easy or Hard Should Monthly Gift Cancellations Be?
I just finished going through all of the donations I made last year to prepare for my taxes. I use two credit cards and a banking account for my monthly gifts, so it was a little bit of a process. First, thank you to those organizations who sent me a tax letter! That was helpful. […]
Monthly Giving Is All About Donor Retention
This is always an exciting time of year as donor base providers and analytics groups release their giving trends from the prior year. We are continuing to see so many changes. Not many were prepared for this disaster. And many, especially smaller organizations, almost froze when the shutdown happened. Many assumed that their donors did […]
Protect Your Monthly Donors
I’ve seen the following happen several times in different ways. Donation platforms and donor base companies merge. A community foundation providing donation form support for organizations decides it is not their focus any longer. Nonprofits have to scramble and find a payment processor and the best forms to use quickly. And now with the GoFundMe announcement, what […]
Find a Way to Address a Monthly Donor’s Hesitation
At this time, many people are looking to find out when they can possibly get vaccinated against COVID-19. I live on Cape Cod, an area with many older residents — many who have been struggling. Many of these older residents do not have access to the internet, so registration online is difficult. They do have […]
Monthly Giving Programs Are Like Eating Your Veggies
Recently, I was on Facebook Live with a colleague, and we were discussing some tips for growing monthly gifts. The question of why so many nonprofits are still hesitating about introducing monthly giving to their donors came up. It’s still a real mystery to me. It made me think of my childhood. My mom and […]
2021 Forecast for Direct Response Fundraising
Written by Abby Graff and posted on January 27, 2021 by The NonProfit Alliance. Lots of great predictions for this year. Curious about the fundraising forecast for 2021? For this week’s blog post, we reached out to the ADRFCO network (Association of Direct Response Fundraising Counsel) and asked “2020 was a once-in-a-lifetime year, where […]
Is It Tax Time Yet?
If you’ve been following this blog for a while, you know that I don’t typically recommend sending monthly thank-you letters to monthly donors. Instead, I suggest you send one thank-you letter when they join, and in that, you explain that from now on, they’ll start receiving updates on how their gifts are making a difference. […]
Book Review: ‘It’s Not Just About the Donor’
This past weekend, I read the second book by the Veritus Group principals Richard Perry and Jeff Schreifels: “It’s Not Just About the Donor.” This was written during COVID-19, and one chapter is especially focused on fundraising during a crisis. You may ask, why would someone like me who typically only deals with small(ish) and monthly donors […]
