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The Success of charity: water’s Monthly Donor Community

During the final days of the year, I was able to catch up on some presentations that had been sitting in my inbox. I was excited to hear Noah Barnett’s intro and the presentation by Viktoria Harrison, the co-creator of charity: water on the Virtuous Summit. It was, of course, tremendously inspiring for a monthly donor […]

Are You Still Using Return Address Labels?

By now, you probably know I love to organize. I have hundreds of direct mail and monthly giving examples scanned in. And over Christmas, I scanned in a huge box of family pictures. It’s all part of the downsizing and simplifying process my husband and I are going through. I must say, it’s tremendously liberating! […]

Hope Smiles on You

At this time of year, I like to look back over the past year. It’s certainly been very different than any other year. For every single one of us. For me, 2020 meant minimal travel, more webinars, more screen time, more appeals, more emails, more writing and working harder than ever before. I’ve been busy […]

Monthly-Matching Magic

During this holiday season of giving, especially based on the recent success of #GivingTuesday, you can clearly tell there is something magical about using a match. Successful fundraisers have used matches for years and continue to use it. Why? Because it works! Nearly all of #GivingTuesday emails I received before, during and in the days […]

Monthly Donors Were Up on #GivingTuesday

#GivingTuesday results were way up compared to last year. Who said donors are not generous? The best spot to see it all together is GivingTuesday Data Commons, fed by some 60 contributing partners and 40 global data labs. I know all are feverishly tallying results and creating infographics and more,  so definitely stay tuned for more results as […]

Encourage Donors to Give Through Donor-Advised Funds

You know I’m all for small monthly gifts, but two years ago I became intrigued with donor-advised funds, especially after I received some DAF-focused email newsletters from Jack Doyle from Amergent. I highly recommend reading them. Based on Fidelity’s “2020 Giving Report,” the number of donors who have a DAF has almost tripled over the past […]

Why Monthly Donors Make Great Legacy Prospects

First, let me start by telling you that my focus has been monthly giving for many years. To set the stage, let me give you some facts: Monthly donors make small gifts now (on average $24 a month although some organizations are seeing lower monthly gifts, others are seeing higher monthly gifts, depending upon their […]

Things We Are Thankful for This Weird Year

This guest blog was written by Jeff Brooks and posted by moceanic. The Thanksgiving holiday (this week in the US, last month in Canada, with other nations and cultures celebrating similar holidays at different times) is a special time for fundraisers. Because we live on thankfulness. Being thankful is good for you. It improves your […]

Keep Up the Good Work!

Just a short blog this week, because I know you’re very busy–the biggest giving month of the year is just around the corner! Just a few more emails. Just a few more thank you letters. Just a few more… (you fill in the blanks). Just a few more weeks, and then the weirdest of weird […]