A Monthly Giving How-To: It Doesn’t Take Too Much Time
When I first started working in monthly giving 27 years ago, generating monthly gifts and processing their monthly payments was a long and time-intense process. Now if a donor makes a monthly gift online, completes their information and clicks the button, the gift is processed in seconds, real-time. And the payment processor will continue to […]
A Monthly Giving How-To: It’s Not Expensive
I love hearing from nonprofit organizations that share how they’re doing with their monthly giving campaigns. Earlier this week, a nonprofit shared its socially-distanced monthly giving video interview with me. It launched the video the day before #GivingTuesdayNow, and it already generated 20 new monthly donors. While it took a bit of time to create […]
Monthly Giving: It’s Not Rocket Science
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of those members was Natalie Lanoville from Jewish Family Services in Vancouver, Canada. I was impressed with her […]
Before the Walls Came Down…
After seven weeks at home, I finally ventured out — mask on, gloves on — to do some groceries. Just like so many of you, I patiently waited six feet apart from the next person and once one person left the store, the next person could go in. It still feels like the twilight zone […]
Monthly Donors Give More Than One-Time Donors
The M+R Benchmarks research has always been one of my favorite studies, and often one of the very few go-to statistics on monthly giving trends. That’s why I’m really excited that the “2020 M+R Benchmarks Study“ is here. It’s very interactive, so you can find the most amazing trends in all things digitally. The M+R Benchmarks studies […]
Good News About Monthly Donors…
I hope you’re still doing OK. I haven’t really left the house now for five weeks, except for a few walks in the neighborhood. Frankly, I dream of being able to go to the grocery store or to some store — it doesn’t really matter which. The good news is that our attic is all […]
Is It Time to Pivot?
If you asked me how many times I’ve seen the word “pivot” in an email, a webinar or a virtual conference, I simply couldn’t tell you. I know this word from ballroom dancing classes. I know it as part of my excel sheets. But I had never heard it used in conjunction with fundraising. As […]
Have You Reached Out to Your Monthly Donors?
This is a time when everyone feels overwhelmed, with email inboxes exploding with nonstop news of the pandemic and the pressure of having to homeschool kids who might not want to be homeschooled. Many fundraisers are trying to figure out how to work from home in the middle of all the family distractions. And then, […]
Small Monthly Giving Changes Are Becoming Big Winners
As you know I’ve been advocating for a while now to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way or you may be hesitant. (For some reason […]
Monthly Giving — Is It Just Part of Upstream Thinking?
If the past few weeks are any indication, it’s going to get worse before it gets better. But I’m hoping that we’ll be able to somewhat get back to normal sooner rather than later. I’ve been working from home for over 15 years, so for me personally, that’s nothing new. What is new now is that […]
