Encourage Monthly Giving During Uncertain Times
There I was, sitting on a plane on my way to a presentation. But when I landed, I found out the committee had just canceled the meeting. Not the end of the world, so I made the best of it, did a bit of sightseeing, practiced social distancing, and got caught up on some work […]
Best Practices For Recognizing, Thanking & Retaining Monthly Donors
This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” That’s why I’ve put together some common best practices. Of course, every organization is different, but most of these are very […]
Create a Monthly Donor Retention Day
OK — there’s no official monthly donor retention day (yet), but I think it’s time we started one. After all, with Daylight Savings Time, St. Patricks’ Day, World Wildlife Day and so many other special days on the calendar, why not create yet one more special day? Except, it should not be a special day! […]
Simplify Your Life. Give Monthly!
Life is busy. Life is messy. Time can get away from us all — no matter how perfect we are at multitasking. Donors are no different. Especially donors with kids and/or grandkids. Having just spent the weekend with our grandkids (ages two, three and 11), I can totally relate. You can’t leave them alone one […]
Times Are Changing
I recently traveled across several time zones, and it’s amazing how it impacts you — your body, your mood, your sleep pattern and your ability to concentrate. They say it takes one day to recuperate from a one-hour time change. So, with Daylight Savings Time around the corner, we’ll lose one whole hour, 60 minutes, […]
Small Monthly Giving Changes Are Becoming Big Winners
As you know, I’ve been advocating for a while to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way, or you may be hesitant. (For some reason I’m […]
365 Days of Monthly Giving
Every year in February, my husband and I escape from the cold (and usually snow) and go to Phoenix for some sunshine, a little bit of golf and pickleball, and a drive-in movie. My husband is a private pilot, and he absolutely loves to fly. He is on cloud nine every time he goes for […]
Monthly Giving Is Unrestricted Money
I just wrote an ebook on how monthly donors provide important unrestricted revenue nonprofits need to support their operating costs. If you’re using terms like annual fund or annual appeals to identify your operating revenue, please realize that monthly gifts are typically part of this. Monthly donors support your annual fund. Monthly donors support your […]
What Does The Typical Recurring Donor Look Like?
This just in! Monthly donor statistics are hard to come by, so I was excited when Bloomerang ran some top line statistics for the organizations they serve. They looked at almost 300,000 monthly gifts generating more than $15,000,000 a year. Of course, everything was totally confidential, so we’re just looking at averages here but let’s look […]
Improving Donor Loyalty with a Winning Sustainer Program
Sustainer programs have grown substantially over the past few years, especially for those organizations that took advantage of generating new donors before, during and after the 2016 elections. In this article, I’m going to address two questions: Why has sustainer giving become so popular? How can you create a winning sustainer program? Why Has Sustainer […]
