Small Monthly Giving Changes Are Becoming Big Winners
As you know, I’ve been advocating for a while to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way, or you may be hesitant. (For some reason I’m […]
365 Days of Monthly Giving
Every year in February, my husband and I escape from the cold (and usually snow) and go to Phoenix for some sunshine, a little bit of golf and pickleball, and a drive-in movie. My husband is a private pilot, and he absolutely loves to fly. He is on cloud nine every time he goes for […]
Monthly Giving Is Unrestricted Money
I just wrote an ebook on how monthly donors provide important unrestricted revenue nonprofits need to support their operating costs. If you’re using terms like annual fund or annual appeals to identify your operating revenue, please realize that monthly gifts are typically part of this. Monthly donors support your annual fund. Monthly donors support your […]
What Does The Typical Recurring Donor Look Like?
This just in! Monthly donor statistics are hard to come by, so I was excited when Bloomerang ran some top line statistics for the organizations they serve. They looked at almost 300,000 monthly gifts generating more than $15,000,000 a year. Of course, everything was totally confidential, so we’re just looking at averages here but let’s look […]
Improving Donor Loyalty with a Winning Sustainer Program
Sustainer programs have grown substantially over the past few years, especially for those organizations that took advantage of generating new donors before, during and after the 2016 elections. In this article, I’m going to address two questions: Why has sustainer giving become so popular? How can you create a winning sustainer program? Why Has Sustainer […]
What If Monthly Giving Became Contagious?
I’m sitting on a plane, thinking about the coronavirus and a movie I watched a while back called “Contagion.” Scary. Totally realistic now! We’ve become world travelers. We’re on planes, trains, boats, buses, Uber and Lyft rides, etc., all the time. For this most recent trip, I packed some masks and gloves, and I am […]
How to Incorporate Monthly Giving in Your Annual Fundraising Plan
The decision to add monthly giving to your annual fundraising plan is probably one of the most important ones you’ll ever make. It’s probably also one of the best you’ll ever make. Now if it were two decades ago, it would have been a costly one. But now, with the internet, email marketing, social media […]
What’s the Biggest Monthly Giving Mystery?
As you know, I do a ton of blogging and presenting on monthly giving. I talk to organizations about their monthly donor programs all the time. But I haven’t been able to solve the biggest monthly giving mystery: “What’s holding organizations back to start or grow their monthly donor program?” I’d love to find out […]
Monthly Giving and ‘Pretty Woman’
I still come across nonprofits that have virtually no sustainers. Why? Because they weren’t pushed to do it, or they didn’t know that they could do it. Sadly, some organizations had the bad luck of agencies and consultants not thinking that monthly giving was a “big deal.” Some worried it would take away from their direct […]
Segmentation Is The Key To Your Nonprofits Direct Mail Success
Did you know that 50% – 60% of your nonprofit’s direct mail results comes from whom you are mailing to? Target audience is crucial, and segmentation is just as important. But, to determine the best target audience for your nonprofit’s direct mail, you first must determine the goal of your appeal. For Any Nonprofit Organization […]
