What If Monthly Giving Became Contagious?
I’m sitting on a plane, thinking about the coronavirus and a movie I watched a while back called “Contagion.” Scary. Totally realistic now! We’ve become world travelers. We’re on planes, trains, boats, buses, Uber and Lyft rides, etc., all the time. For this most recent trip, I packed some masks and gloves, and I am […]
How to Incorporate Monthly Giving in Your Annual Fundraising Plan
The decision to add monthly giving to your annual fundraising plan is probably one of the most important ones you’ll ever make. It’s probably also one of the best you’ll ever make. Now if it were two decades ago, it would have been a costly one. But now, with the internet, email marketing, social media […]
What’s the Biggest Monthly Giving Mystery?
As you know, I do a ton of blogging and presenting on monthly giving. I talk to organizations about their monthly donor programs all the time. But I haven’t been able to solve the biggest monthly giving mystery: “What’s holding organizations back to start or grow their monthly donor program?” I’d love to find out […]
Monthly Giving and ‘Pretty Woman’
I still come across nonprofits that have virtually no sustainers. Why? Because they weren’t pushed to do it, or they didn’t know that they could do it. Sadly, some organizations had the bad luck of agencies and consultants not thinking that monthly giving was a “big deal.” Some worried it would take away from their direct […]
Segmentation Is The Key To Your Nonprofits Direct Mail Success
Did you know that 50% – 60% of your nonprofit’s direct mail results comes from whom you are mailing to? Target audience is crucial, and segmentation is just as important. But, to determine the best target audience for your nonprofit’s direct mail, you first must determine the goal of your appeal. For Any Nonprofit Organization […]
What’s Your Monthly Giving Priority?
Last week, I was talking to a prospect about how to best set priorities when it comes to monthly giving. She wanted to know how crucial it is to only focus on monthly giving compared to other activities. They had fewer than 5,000 donors to work with. They have a small staff and a separate […]
2020 Monthly Giving Intentions
To start the year and decade off right, I thought I’d share 20 ideas and intentions to help you grow your monthly donor program to the next level. No matter what your current number of monthly donors is, you can always use more. No matter what your current overall communication schedule is, you should be […]
Planning Your Monthly Giving Strategy For The Year: A Step-By-Step Guide
If you haven’t started focusing on monthly and sustainer giving yet, think again. At the start of the new year, it’s a good time to take a fresh look at this tremendously sustainable way for donors to make a difference to your organization in ways that are most comfortable for their budget. When I ask […]
How Older Ideas Can Be ‘New’ Again
As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again. But how do you find those old ideas? Go back to some of your old packages and emails, and retest them. See what happens. When I worked at Reader’s Digest […]
International Fundraising Trends: What Can You Learn?
As you know, I’m always looking for statistics, especially on monthly giving. And as someone who has raised money internationally for a number of years, I’ve found that it’s always good to look at international fundraising trends. Yes, cultures and languages can be different. Yes, fundraising channels may be a bit different, but overall: What […]
