5 Must-Know Google Ads Tips to Turn Clicks into (Recurring) Donations
Guest Blog by Jessica King, Business Lead at Getting Attention Nonprofits are always testing new ways to reach donors, understand their interests, and market to them more effectively. With the many fancy tools out there, you may feel tempted to reinvent the wheel to attract new donors to your organization but that’s not necessary. If […]
4 Routine Data Hygiene Best Practices for Nonprofit CRMs
With accurate and up-to-date information, your nonprofit can better understand its supporters, make informed fundraising decisions, and drive greater impact. However, managing data in a customer relationship management (CRM) system can be a complex task, especially when dealing with large volumes of information. That’s where data hygiene comes into play. Data hygiene refers to the […]
3 Nonprofit Operations to Streamline With Your CRM
As a fundraising professional, you’re always looking for ways to level up giving. But to raise funds efficiently, your nonprofit’s operations must be streamlined to ensure a standardized process for garnering support and collecting donations. The right constituent relationship management (CRM) solution can help your organization manage its donor data while also streamlining daily operations. […]
4 Common Recurring Gift Bloopers
It’s that time of year again. The holidays are near and the year-end giving crunch is on. GivingTuesday results are in. Were you up? Were you down? The year-end emails are scheduled or close to being ready to be scheduled. Plans for calendar year 2024 are pretty much final as well. You’re doing great! But could you […]
It’s OK If Monthly Donors Start With Low Gift Amounts
One time, on a movie set, Chris Davenport, president of 501 Videos and founder of the Nonprofit Storytelling Conference, noticed a nickel on the floor in a hallway that had a lot of foot traffic. Every other person probably looked at it but decided to walk by, Davenport shared earlier this month during his event’s opening session. […]
Answers to 5 Key Questions About Monthly Giving
As I’m sure you can imagine, fundraisers ask me questions about monthly giving all of the time. That’s why I wanted to answer a few of those key questions. 1. What’s the Best Time of Year to Ask for Monthly Gifts? There is no bad time to ask for monthly gifts, but if you want […]
You Get What You Pay for With Free Technology
While Europe is so beautiful, charming and old, if you’ve ever been there, you may also know about one of the most annoying things ever — having to pay to use a public bathroom. For someone like me who grew up there, it’s nothing new, but I know it’s a surprise for new visitors. It’s […]
What Will Giving Look Like This Year?
If you’re worried about the latest trends in giving, you’re not alone. The Fundraising Effectiveness Project and the Giving USA results for 2022 are troubling, to say the least. The pandemic’s bump in giving is gone and then some. M&R Benchmarks 2023 also indicates that average online giving revenue is down — despite monthly giving rates increasing! That’s why I […]
The 3 Recurring Donation Automation Workflows Every Nonprofit Needs
As you know being more personalized with fundraising in general will help you be more successful– but it’s simply impossible to build relationships with thousands of donors at a time. Thankfully, there’s a way to simplify your outreach and retain a personalized, relationship-driven donor experience! The responsive framework lays out exactly how to be more personalized, contextual, […]
What to Do When Your Agency Doesn’t Want to Ask for Monthly Gifts
Sadly, I still hear about direct mail and digital agencies and consultants that don’t see the value of monthly giving. A friend of mine, a nonprofit fundraiser, sent me this email recently: “My agency is against monthly giving. We asked for it to be added in house appeals, and the agency says, ‘We’ll test it […]
