Why it Pays for Nonprofits to Encourage ACH/EFT Donations
This article was written by Michael W. Kahn and posted by Nacha on July 18, 2019. It’s a nonprofit no-brainer: Encourage recurring donations through ACH/EFT. “Those organizations that have been doing this, that started with EFT early on, they get it,” said Erica Waasdorp, founder and president of the fundraising consulting firm A Direct […]
Three Real-Life Examples of Monthly Donor Lifetime Value
At a recent client meeting in Richmond, VA., we were discussing ways to grow the organization’s monthly donor program. I asked the question: “Do you know the lifetime value of one of your first monthly donors?” Her answer was astounding: $10,000! Can you just imagine? A small donor who has been giving so much on […]
Sustainers Are Growing Like Hot Cakes
I just got back from the 14th Bridge Conference, energized by new ideas, case studies and proven fundraising “old” basics that still work and will continue to work as long as donors are human beings. I was privileged to co-present a first sustainer, full day, pre-conference workshop with the “Sustainer Brains:” Charlotte Davidoff, Save the […]
Why ACH/EFT Increases Your Monthly Giving Retention
As I’m putting the finishing touches on the presentations and inputs for the Sustainer Workshop at the Bridge Conference, a colleague sent me this. It was part of the membership renewal she just received on her phone. Can it be any easier? Why are more and more nonprofits focusing on ACH/EFT (also called direct debits, eChecks)—automatic […]
How to set up your nonprofit’s site for monthly giving
What Was A Monthly Giving Program Like Before Computers And The Internet? It existed but it was a lot harder! The channels used were mail, phone and in-person. When I first started managing a monthly giving program, now many (26+) years ago, nonprofits’ websites didn’t exist! Emails were just used for internal communication and even that was […]
What’s the Most Important Stage in a Monthly Donor’s Life?
Monthly giving is growing. Depending upon which provider of online communications you look at, the most recent statistics show that monthly giving accounts for roughly 16-20% of all online giving for 2018, up from 2017. But what do you have to do before you can bring in those monthly donors? What must happen when you […]
How Do You Manage Your Monthly Giving Program?
Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years. That’s why now job postings for monthly donor or sustainer managers, and monthly donor retention specialist positions are starting to pop up, but they’re […]
Get Your Donors to Get Up and Dance
I just came back from a conference in New Orleans. It was my first time visiting, so I had planned a little bit of time to see the sights and “soak up the culture.” It inspired me to write about monthly donor motivation. But before I get to that… if you’ve not yet been to […]
Monthly Giving Is Buzzing: The First Three Stages in a Monthly Donor’s Life
Monthly giving is growing. Let me start by giving you some highlights and statistics: Recurring donors have grown by 52 percent, and revenue has increased by 94 percent over the past 3 years for the average organization; The average monthly gift is between $24 and $36, and the average annual gift is $275 to $425; […]
Check Your Monthly Donor Journey
I just attended Fundraising Day in New York, attended by almost 2,000 people. One of my favorite sessions was about sustainers, of course! It was led by great moderator Paul Habig from Sanky; and two experienced monthly donor fundraisers, Luke Franklin from the ASPCA with 400,000 (!) and Emily Stevenson from EDF with 20,000 monthly […]
