What’s the Most Important Stage in a Monthly Donor’s Life?
Monthly giving is growing. Depending upon which provider of online communications you look at, the most recent statistics show that monthly giving accounts for roughly 16-20% of all online giving for 2018, up from 2017. But what do you have to do before you can bring in those monthly donors? What must happen when you […]
How Do You Manage Your Monthly Giving Program?
Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years. That’s why now job postings for monthly donor or sustainer managers, and monthly donor retention specialist positions are starting to pop up, but they’re […]
Get Your Donors to Get Up and Dance
I just came back from a conference in New Orleans. It was my first time visiting, so I had planned a little bit of time to see the sights and “soak up the culture.” It inspired me to write about monthly donor motivation. But before I get to that… if you’ve not yet been to […]
Monthly Giving Is Buzzing: The First Three Stages in a Monthly Donor’s Life
Monthly giving is growing. Let me start by giving you some highlights and statistics: Recurring donors have grown by 52 percent, and revenue has increased by 94 percent over the past 3 years for the average organization; The average monthly gift is between $24 and $36, and the average annual gift is $275 to $425; […]
Check Your Monthly Donor Journey
I just attended Fundraising Day in New York, attended by almost 2,000 people. One of my favorite sessions was about sustainers, of course! It was led by great moderator Paul Habig from Sanky; and two experienced monthly donor fundraisers, Luke Franklin from the ASPCA with 400,000 (!) and Emily Stevenson from EDF with 20,000 monthly […]
What’s the Monthly Donor Secret Sauce?
What’s the monthly donor secret sauce? This was one of the questions that came up in a recent podcast I recorded with RKD Group. (It’s expected to go live very soon, so stay tuned!) The answer is that there really is no secret sauce for generating more monthly donors other than “keep stirring it, and […]
How to Measure Monthly Donor Success
I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success. As you know, monthly gifts are typically small. So, if you only look at the first monthly gifts […]
1 Penny Could Make a Difference—The Start of Monthly Giving
A few weeks ago, I was reminded of this wonderful campaign done by the British Red Cross. It was the most successful campaign ever, raising £7.7 billion in today’s prices between 1939 and 1946—just before and during World War II, mind you! It clearly demonstrates how many pennies make up a much, much bigger amount! I […]
The 5 Key Components of a Successful Monthly Giving Program
Setting up a successful monthly giving program doesn’t have to be difficult, as long as you keep these key components in mind. Let me share the top 5 with you: Commitment Accountability Preparedness Detail orientation Persistence For a successful monthly giving program, these apply to the person who’s interested and willing to grow the program […]
4 Essentials to Cracking the Monthly Giving Code
Soon, we’ll celebrate the D-Day invasion, which happened 75 years ago. Next year, we’ll celebrate the 75th anniversary of the end of World War II. My mom and dad grew up in the Hague, Netherlands, and they were only 4 years old and 6 years old when Rotterdam was bombed and the war became real. […]
