Keep Monthly Donors Longer With These 6 Engagement Tips
Steven Shattuck recently gave us an update on an experiment he did with monthly donors. He made a gift to ten different organizations and then saw if they received any special treatment on Giving Tuesday. Spoiler alert: only one out of the ten did something special. Only one of them addressed Steven as a monthly […]
Plan Ahead to Get More Monthly Donors
My husband and I just came back from a trip to Las Vegas and Phoenix for some sunshine. We didn’t get as much as we’d hoped, which is unusual, but it was still nice to take some time off. We flew on our favorite airline Southwest—free bags, points and no hassle. The only disadvantage is […]
Where Should Your Monthly Donors Go to Donate?
Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all. As I described in my two do-nuts […]
The 2 Biggest ‘Do-nuts’ in Monthly Giving
After the Super Bowl, let’s talk about something other than chicken wings or the game for a change! Time to discuss some the two biggest “do-nut dos” in monthly giving. Trust me, I’m all for growing your monthly donor program. I’m all for making it easy for the donor! I’m all for trying to ask […]
What I Learned About Monthly Giving on My First Uber Ride
I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I’ve always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as […]
It’s Time to Grow Your Monthly Donor Program
Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find […]
1 Small Step Can Improve Your Monthly Donors’ Lifetime Value
Let me start off with wishing you and yours a happy and healthy new year! I hope you had a wonderful holiday season. I also hope you had some time to relax, in between working with donors and systems to try to optimize the donations coming in by the end of the year. I took […]
Is Creating a Christmas Newsletter Really Bragging?
My husband Patrick and I got married 13 years ago, just after Thanksgiving. That first year, I started the annual Christmas newsletter tradition. For each month, it’s a simple picture and a few lines of what my husband, his two boys and I did, and I mail it to friends and family. Nothing professional looking, […]
Are You Prepared to Deliver to Donors at Any Level This Year-End?
The push is on. It’s year-end, so time to bring in as much money as you can to support your cause. With or without #GivingTuesday campaigns, I bet you have at least a few messages prepared to go out in the next few weeks asking your donors and those on your email list for money. […]
Show Your Monthly Donors How Grateful You Are
As you’re getting ready for your year-end campaigns, I hope you’ll make one resolution: include your monthly donors in your thank-you messaging. What does that mean? It means creating a tiny variation of your email, saying, “Thank you for your monthly gifts. You make a difference!” It means including your monthly donors in your thank-a-thon […]
