Top Two mistakes Nonprofits Make with Monthly Giving
I’m so excited. Andrew Olson just published the book, called 101 Biggest Mistakes Nonprofits Make. It’s now available and I’m honored to be in it. When it comes to monthly giving I see that nonprofits make two major mistakes that really prevent them from growing their monthly giving programs to its fullest potential. They go […]
The Average Sustainer Gift Is $35 a Month—That’s $425 a Year!
It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving. While there are not that many […]
The Amazing “New” Way to Bring in Younger, More Committed Donors
Face-to-Face Sustainer Asks Are Growing in the United States In the US, Face-to-Face fundraising often means personal asking, as in meeting a donor and asking for a big gift. The Face-to-Face (F2F) I’m discussing today is different (at least for the US market). It’s known as canvassing, street fundraising, or door-to-door fundraising. It’s typically focused […]
How Do You Create a ‘Survival Blanket’ for Your Nonprofit?
Snow. The cold white stuff. It’s been falling steadily for the past few hours, and there’s more to come. It reminds me of the time when my husband and the boys attended a special winter scout camp called The Klondike Derby. It was all about learning to survive in cold weather (and, of course, lots […]
Grow Your Monthly Donors in 2 Steps
As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on. The First Step to grow your monthly donor program […]
Keep Monthly Donors Longer With These 6 Engagement Tips
Steven Shattuck recently gave us an update on an experiment he did with monthly donors. He made a gift to ten different organizations and then saw if they received any special treatment on Giving Tuesday. Spoiler alert: only one out of the ten did something special. Only one of them addressed Steven as a monthly […]
Plan Ahead to Get More Monthly Donors
My husband and I just came back from a trip to Las Vegas and Phoenix for some sunshine. We didn’t get as much as we’d hoped, which is unusual, but it was still nice to take some time off. We flew on our favorite airline Southwest—free bags, points and no hassle. The only disadvantage is […]
Where Should Your Monthly Donors Go to Donate?
Choices. Opportunities. There are so many ways for donors to give now—it can be overwhelming. Not just for donors, but especially for you as the organization. Text-to-give. Crowdfunding. Facebook. YouTube. Instagram? Donate buttons anyone? You worry that you’re losing out on funds if you don’t offer it all. As I described in my two do-nuts […]
The 2 Biggest ‘Do-nuts’ in Monthly Giving
After the Super Bowl, let’s talk about something other than chicken wings or the game for a change! Time to discuss some the two biggest “do-nut dos” in monthly giving. Trust me, I’m all for growing your monthly donor program. I’m all for making it easy for the donor! I’m all for trying to ask […]
What I Learned About Monthly Giving on My First Uber Ride
I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I’ve always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as […]
