It’s Not Your Grandma’s Telefundraising Anymore!
When I talk to younger fundraisers, they often say: “Why would I use the phone? I never answer it.” Not surprising – they’re just like our sons, who are now 29 and 31 years old. But herein lies the problem. What you as a (young) person may think to be true may not actually be […]
GDPR: What’s in the Red Zone for Monthly Donors?
By now, you’ve all heard of the GDPR. It stands for: The General Data Protection Regulation. GDPR is a regulation law in the European Union (EU) on data protection and privacy for all individuals within the EU and the European Economic Area (EEA). But do you know what started the GDPR process? It was one older […]
Don’t Delay, Create a Fundraising Podcast Today
Chrissy Davis approached me and asked if she could write a guest post for me, based upon fundraising podcasts. As someone who has recently been on some podcasts, I think it’s a very good way to feature your organization. Let’s hear from Chrissy why… If you’re passionate about your cause and you’d like to […]
That Special Feeling That Follows Monthly Giving
You probably know by now that I’m a huge planner. Planning is actually part of the fun for me. Every year around this time, my husband and I look at our calendar to see when we can get away in the winter. It’s just a short trip to another part of the country. Typically it’s […]
What’s the top # Game Changer for Monthly Donor Retention?
I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention. Steve Froehlich from ALSAC/St. Jude finished […]
Go the Distance for Your Monthly Donors
As you may know, I travel a fair amount. And when I do, I typically travel light and bring my bag on the plane. But when I fly somewhere to present a workshop, I need my “props,” extra handouts, etc. So, I check my bag and hope the bag gets to the destination the same […]
If You Let ‘Bean Counters’ Call the Shots, Your Sustainer Program Could Suffer
… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program. … You’d think the tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization. Well, unfortunately, that’s not always the case. Sometimes, it’s the “financial […]
Top Characteristics Needed to Successfully Run a Nonprofit Sustainer Program
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time. So, when I mentioned this at a recent conference, […]
What a canceled flight means for Sustainers…
It’s August—that means thunderstorms; perhaps even a hurricane. Weather issues mean flight delays. Waiting. And waiting some more! You may not get to your destination today. Or if you’re on your way home, you may not get there until much later. You can get upset about it, but ultimately, it’s all about being safe. But what does […]
8 Reasons to Start a Nonprofit Monthly Giving Program NOW
One of the key annual fundraising strategies I recommend you add (or rev up) this year is monthly giving. It’s one of the best ways I know to move the needle in improving your mid-level giving program, and to also serve as a pipeline to acquire new donors, upgrade current donors, and influence major and legacy giving. To […]
