10 Sad Facts from a Monthly Donor Retention Check-up
Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more […]
Are you following #MonthlyDonorMonday?
A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. […]
THE # 1 Fundamental of Monthly giving
This post was written for Charity How To and can be read here I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier. More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board. With just a little bit […]
Create a Tax Letter for your monthly donors
This post was first written for and published by Donor Perfect and can be viewed here. Happy new year! I hope you did fantastic and exceeded your year-end goals! Now it’s back to reality. You’ve processed all of your donations for 2016. You’re current with your thank you letters. That should suffice, right? Then a […]
The Monthly-Donor-After-Ask…
One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. […]
Who is steering your monthly giving ship?
This blog post was also published in Direct Marketing Advents, the publication of the Direct Marketing Association of Washington, DMAW. If you’ve seen or heard me present about monthly giving before, you know that I always recommend the following first step of running a monthly giving program: Put one person in charge! (Note, If you’re […]
Why Segmenting Your Sustaining Donors Is Crucial for Growth
This post was written for and published by Bloomerang More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The […]
Monthly donors, your ‘insurance policy’ during disasters
As part of the country is cleaning up after Hurricane Matthew and others are bracing themselves for it, I was thinking about disasters and the tremendous impact on fundraising, especially in prime giving season. For example, if you’re local, based in Florida, Georgia or South Carolina and your donors have to evacuate in the middle […]
Are you ready for #MonthlyDonorMonday ?
If you’ve been reading my blog for a while, thank you! You’ve probably heard me ‘preach’ about monthly donors and how it’s still astounding that so many people are catching on really slowly on the tremendous value of monthly donors. Unfortunately, there’s not that much research (yet), because most monthly donors are reported in the […]
Monthly giving Pop-ups and Do-nots
This blog was written for and published by Pamela Grow at Simple Development Systems Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently […]
