How does Monthly Giving Jive with a Membership program?
How does Monthly Giving Jive with a membership program? Great question. It jives really well, but if you’d like to grow your number of monthly donors, you’ll have to ‘think’ a little bit differently about memberships. Basically what you’ll start allowing your members pay for their membership on a monthly basis. Key with this is […]
Monthly giving in 8 EASY steps
Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals […]
Case study: Who is responsible for YOUR monthly giving program?
If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but […]
Can you convert an angry donor to give monthly?
Let me repeat that question again: Can you convert an angry donor to give monthly? YES, you can! And here’s why! A donor who is angry and picks up the phone, cares enough about your organization to let you know that something is bothering him or her. So, if you treat the donor the right […]
What’s the best time of year to ask for monthly donations?
The best time of year to ask for monthly donations is NOW! If you’re serious about generating sustainable revenue for your organization that is! January is a great month to start. You have all these wonderful new donors you brought on over the holidays. So how do you start? Simply start by adding the “make […]
How to Convert ‘One-time’ Donors to Monthly Donors …
As you’re wrapping up the year, consider starting the new year fresh with a bigger focus on monthly giving. You have nothing to lose and everything to gain! Is this you? You’ve just brought on a number of new donors. With Giving Tuesday, perhaps a few targeted crowd funding appeals, through your facebook donate button and of […]
Monthly donors give 42% more money than other donors!
Did you know that monthly donors give 42% more than one time donors? And that 64% of donations come from women? Here’s an interesting infographic by Maximillion, thank you Linda Parker for sending it to me! I’d love sharing this with you because bosses and boards still like to see those statistics before making the decision to move […]
How do Monthly Donors compare to Annual Fund donors?
During a recent webinar I did for DonorPerfect and the Chronicle of Philanthropy, the question came up: How do monthly donors compare to annual fund donors? The answer is, monthly donors are really annual fund donors, EXCEPT they’re giving MORE MONEY and they give REGULARLY. So, they’re a step up! And even better news is that many monthly […]
The Two Biggest Monthly Giving Mistakes Nonprofits Make
This was published as a guest blog for AndrewOlsenCFRE who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly […]
Complete Monthly Giving Starter Check List
This post was written as a guest blog for DonorPerfect If you’re like other nonprofits, six out of ten donors who gave to your organization last year won’t give this year. A monthly giving program is a proven effective solution for retaining donors. Here’s a checklist of steps for you to follow (explained in greater […]
