Monthly Giving: An Interview with Nancy Schwartz, part 2
Thank you again for Nancy Schwartz who prepared this Interview. To read the whole interview, go here. I’m thrilled to share more monthly giving mastery with you from my recent interview with leading monthly giving expert Erica Waasdorp. Nancy: Once you have a new monthly donor in the door, what’s the best way to […]
Monthly Giving: An interview with Nancy Schwartz
This came out of an interview by Nancy Schwartz and was posted on Network for Good Marketing Blog. I’m thrilled to share this monthly giving mastery with you, drawn from my fascinating interview with leading monthly giving expert Erica Waasdorp. In her unequaled guidebook, Monthly Giving: The Sleeping Giant, Erica walks you through recurring giving, step […]
How do you Target your Best Monthly Donor Prospects?
At a recent webinar, someone asked me: Are there certain parameters to use to find your best monthly donor prospects? The general answer is: Yes, there certainly are! But, it depends on what you’re trying to accomplish. And where you are in your monthly donor program. And how you’re offering monthly donors to give (credit/debit […]
Using your Thank You Letter to convert donors to give monthly!
Wait, you want me to ask a donor who just gave to give monthly? Does that work? YES, it absolutely works! As you know, the key with new donors especially is to get them ‘in the fold’ as soon as possible. That means that you have to ask them to give another gift as soon […]
Monthly giving via EFT … EF what?
If you’re starting to get involved with your monthly giving program, you will come across some of these terms: EFT, ACH, Automatic Bank Withdrawal, Direct Debit. They all stand for the same thing: EFT is Electronic Funds Transfer, ACH is for Automated Clearing House. Automatic Bank Withdrawal is probably the best lay term to use and EFT […]
Top 3 Take-aways from Ring, Ring, Retention Tool Session at Bridge…
Here are the Top 3 take-aways from Ring, Ring, what’s that retention tool doing in my living room? session At the recent Bridge Conference, held in Washington DC National Harbor, I presented a session with Nick Stavarz, Synergy and Anna Averling of the American Bible Society on the use of the phone in improving donor retention. […]
Every gift matters: What do monthly donors and major donors have in common?
Guest blog for Pamela Grow Every gift matters. What do monthly donors and major donors have in common? The answer: each type of donor gives what they can! As long as you let the donor know that every gift matters. I just finished a book with that same title that was just published: Every Gift […]
What metrics will convince your board to start a monthly giving program?
This post appeared as a guest post for DonorPerfect What metrics will convince your board to start a monthly giving program? If you’re like a lot of organizations, boards (and sometimes other bosses) drag their feet on starting a monthly giving program. They worry that the metrics are not compelling enough to warrant investing the time, […]
5 Reasons why it’s Crucial to Start Monthly Giving
Guest blog written for DonorPerfect You must absolutely start a monthly giving program. There, I’ve said it. And you’ll hear me say it time and time again.But why is this so important? I’ll tell you why! In the US, historically, organizations have focused on major donors.That’s where most of their resources went. 20% of […]
Asking for monthly donors in the mail
Yes, it’s absolutely true. You really can generate new monthly donors by using direct mail. Just remember two things: 1. Ask the right donors 2. Ask the right way So who are the right donors, you might ask. They are donors who just gave! They can be existing donors, but even new donors who just gave for […]
