Fire yourself if you don’t promote monthly giving
This was just published as a guest blog in Tom Ahern’s email newsletter… Thank you Tom. I am deeply humbled. In nonprofit labor relations news… You’re fired until you have a solid monthly giving program launched… Do the easy math. Then get to work. Cash gifts are a drink of water. Monthly giving is a […]
8 EASY Steps to Monthly giving
Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email […]
Can You Send Appeals to Monthly donors?
A question fundraisers often ask me, is: “Can I send appeals to my monthly donors?” My answer is a resounding YES!! Sending annual appeals should be part of your ongoing cultivation and recognition process. Typically there’s this pause. Then they tell me: “But wait, they’re already giving me a gift monthly. Wouldn’t these donors get upset and think […]
How Little Can You Spend to Generate a Monthly Donor?
This is always an interesting question. How much or how little can you spend to generate a monthly donor? The answer: it depends! From what I’m hearing in the market place right now, a lot of larger organizations are happy if their program breaks even in 2 years. They use more expensive media such as […]
How Small is The New Great
Some of you may know I’m Dutch, so occasionally, I put on my Dutch hat… Here’s a Dutch expression that pertains to monthly donors especially: “He who does not honor the small, is not worthy of the big”. Sadly, I still come across too many large organizations who poo-poo the impact of a monthly giving […]
Monthly Donor Acquisition Made Easy
By now, I trust you’re convinced that you must truly get going on generating monthly donors. Here are three simple tips to get started: 1. Ask your donors to join Is it really that simple? Yes, it is. If you ask them, they will come. How else are donors going to know that you have a […]
Calculating your Monthly Giving Coverage Ratio
Last week I talked about upgrading your monthly donors, a very important part in growing your program. Today I’ll go back to something that’s even more important with any monthly donor program: Retaining your monthly donors. Like anything with fundraising, the rule of thumb is: If you can keep a monthly donor, that’s still cheaper than bringing in […]
The best time to upgrade your monthly donors is NOW!
One of my clients recently asked me what’s the best time to upgrade monthly donors. The answer is, as soon as possible, but not too soon! If you have had a program for a few years and you’ve never upgraded your monthly donors, NOW is the time because you’re long overdue. If you just […]
5 Big To-Dos for Monthly Giving Programs
This post was also published in Network for Good. 5 Big To-Dos for Monthly Giving Programs One of my favorite breakfasts is the Big-To-Do at Friendly’s. French toast, scrambled eggs and bacon well-done! I’m getting hungry just thinking about it! While this is not breakfast, it’s even more important to ‘enjoy’. So, if you’re […]
Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’
CAPTCHA means Completely Automated Public Turing Test To Tell Computers and Humans Apart. Captchas are those funny looking characters you see on some web pages before check out or before donating. Basically, they want to make sure the person filling in the form is real. While this is a great idea and essential, Do Not […]
