Are you struggling with Monthly Giving? Fear not, help is here…
“Thank you for all your guidance as we implement a monthly giving program. Your assistance really helped us in our decision making… Thank you greatly“. – Michael Lately I’m hearing from more and more organizations who just have a few questions as they’re implementing their monthly giving program. You’ve figured out the basics. You’ve implemented the program […]
Monthly giving: Get buy in from finance…
I’ve talked earlier about the importance of one person (or department) to be in total control of your monthly giving program. That’s important because there are so many moving parts associated with monthly giving. As a fundraiser, you literally touch every other department or individual in your organization. What this means is that you MUST […]
Do donors know what “Recurring” means?
I was talking to someone recently who was very concerned. And I can see why. Virtually every time a donor goes online to make a donation to an organization, he or she sees the word Recurring. Many organizations have simply added the word: “Make this gift recurring” message to their online donation form. That’s what their online forms or donor […]
Solve the problem where it needs to be solved…
I’ve been working in direct marketing, fundraising and monthly giving for a very long time. And of course, I ran into problems. One of the things I learned early on though is that sometimes it’s really important to make sure that you solve the problem where the problem needs to be solved. In other words, […]
7 big no-nos for monthly giving programs
This post was also published as a guest post on About.com Fundraising, thanks Joanne Fritz! As you know, I’ve been writing about what to do when starting a monthly giving program. Recently, I’ve been talking to a lot of clients about their programs and helping them become more successful. What I found was that those organizations […]
Are you serious about your Recurring Giving Program? Part 3.
If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should […]
Are you serious about your recurring giving program? Part 2.
If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should […]
Are you serious about your recurring giving program? Part 1.
I truly hope that you’ve made your resolution that this is the year you’re really going to go all out in growing your recurring giving program. You’ve heard me say this before. There is not one standard plan for a recurring giving program. Each plan is tailor made. That’s simply because your potential depends upon a number […]
New Year’s Resolution 1: Start a Monthly Giving Program
I’m putting on my running shoes! As you’re getting ready to finish this year, here’s my recommendation for your firsts New Year’s Resolution: Start a monthly giving program! I recommend that you run, not walk so you can reap the results sooner than later and really start building donor’s retention and long-term revenue for your […]
The Top 6 Reasons why that Phone Call is coming into your Living Room…
For some this may be a bit controversial, but I think it’s time it’s written: Why is that phone call coming into your living room? Because TELEMARKETING WORKS!! Especially when it comes to generating new monthly donors or reactivating lapsed donors or upgrading monthly donors, it’s an absolute MUST to include telemarketing into your communications plan. […]
