How Can QR Codes Help You Generate More Donors?
Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors. If you haven’t already done so, start by creating a monthly-donor-only donation page. Set up the thank you messaging to go with that page and test it. Get the direct […]
Can You Have Multiple Monthly Donor Programs?
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving. This question is especially relevant when it comes to unrestricted versus restricted gifts. As may you know, […]
The M+R Benchmarks 2022 Are Here: Monthly Giving Up by 24%
One of my favorite statistics were just published: the M+R Benchmarks 2022. Not surprisingly, in the second year of the pandemic with still few in-person events, online giving grew, although not by as much as you’d expect, only 3%. Monthly giving however was the major driver of that growth. It increased by 24%, while one-time revenue […]
The Value of a Monthly Donor Concierge
Some organizations have implemented a special monthly donor concierge, so you may have heard this term before. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Guess what? It also helps keep the person who is the concierge — and thus other staff and volunteers — motivated about the monthly donor […]
Number of Sustainers Grew 44% in Last Five Years
Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. You can find the key findings here. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021. Here […]
Case Study: How a Small Charity Keeps Growing Its Monthly Donor Base
As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they […]
What If Checks Were Going Away?
As a Dutch native and international fundraiser, who grew up with a central banking system, automatic payments and payment forms called acceptgiros, I’ve been following some recent payment trends. In the next few years, the Netherlands and several other European countries are planning to do away with acceptgiros, which are somewhat equivalent to checks. The Netherlands […]
Nonprofits Should Make Donating Easier Amid Cost of Giving Crisis
We’re not alone in experiencing food, gas and other prices going up. And, as fundraisers, we should be concerned about the impact on giving. I’ve been following the great Donor Pulse quarterly trend analysis for a while now. U.K-based Enthuse did the research and recently released the spring 2022 edition to address this concern: “There is no doubt that […]
How Do You Get Your Board on Board With Monthly Giving?
Someone from a nonprofit recently asked me to address one of its organization’s biggest challenges with monthly giving: How to get its board on board with monthly giving. I’m baffled that board members still need to be convinced that monthly giving is a thing and that monthly giving is a great way to provide ongoing […]
Is There Room for Monthly Giving in Your Fundraising Appeals?
Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Here’s her question: Often a strategy calls for including so many offers in one direct mail fundraising appeal — the basic ask, maybe a matching gift, sometimes a push for monthly […]
