Give Now, Pay Later
Recently, Cause Vox launched the 2021 Pledge Now, Pay Later Study. It was based upon an online survey amongst 400 American individuals, across a wide range of demographics, including age, education level and income. As you know, I love studies and statistics, especially pertaining to recurring gifts, so I was intrigued. Insight No. 1 of the […]
Book Review: ‘The Essence of Campaigning Fundraising’
When an international fundraising legend like Ken Burnett writes a book, I stand up and listen. And having met Ken personally at numerous international conferences, I’m proud to have a signed copy! This new book, “The Essence of Campaigning Fundraising” was published by the White Lion Press in June. It includes a cool-looking USB drive that includes […]
Monthly Giving So Easy Your Pet Could Do It
I must admit I didn’t totally come up with this line on my own. It’s based on an email from Chewy, the company that delivers my cat’s litter and food to my front door. No more carrying heavy bags home from the pet store. I love it. The subject line said: “Reorders so easy your […]
Do You Need To Send Donors Monthly Receipts?
A fundraiser asked me this question: “Do you need to send monthly receipts to monthly donors?” My answer is: Ideally, no. There is no need to send monthly receipts to monthly donors. The ideal situation is that you send some other updates to them instead. That way it’s much less about the transaction and the […]
Ease of Monthly Giving Key for Baby Boomers and Gen Xers
Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget. Easy and small are the key words here. Easy […]
Should You Have a Donor Account for Monthly Gifts?
I love Next After and its tremendous research and experiments. Focused on online giving, donation pages and emails, Next After provides a lot to learn. If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. […]
Why Recurring Giving Leads to Better Donor Retention
If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, […]
Does the Peanut Butter or Jelly Come First in Monthly Giving?
You probably have seen me quote Seth Godin before. His blogs inspire some of mine. It’s a short one so I’ll share his full post on “The Order of Operations” because it’s so important when it comes to monthly giving: “If you put the jelly on before the peanut butter, the sandwich will fail. “And if you […]
Plan for Monthly Donors Helps You To Be Ready for the Unexpected
I’m very excited. Our 13-year-old grandson Kenan is coming to visit for a week. My husband has flown out to Charlotte, North Carolina, to pick him up and accompany him home next week — just to be safe. You probably know by now that I’m an avid planner and preparing for this coming week was […]
Sustainer Giving Is Not the Latest Shiny New Thing
You’ve probably heard some consultants say: “It’s not about the next shiny new thing. Rather, it’s about the basics of fundraising and building relationships with donors. It’s about following the best practices first. Only after that’s done — and only then — can you start looking at some of those ‘shiny new things.’” And I […]
