Push Through To Find the Next 100 Monthly Donors
Over the years, I’ve worked with nonprofits of all sizes — small, midsize, large — when it comes to monthly donors. A few of those smaller organizations started out earlier this year with 15 monthly donors. Now, a few months later, they are at 65 by introducing just a few additional ways to generate new […]
Why Monthly Giving is Easy!
During the recent Virtual Summit for Nonprofit Changemakers , Ashton Rodenhiser did this wonderful visual overview of what I talked about for 45 minutes. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s truly amazing how she can capture the essence of the session. If nothing else, […]
Who Are the Quiet Leaders in Sustainer Giving?
What’s the first nonprofit you think of with a huge sustainer program? Did you guess your local public broadcasting station? Probably not. But yet, most public TV and radio stations are leading the pact when it comes to sustainer giving. They started asking for monthly gifts many years ago. If you look at the most […]
Don’t Ever Give Up on Monthly Giving Programs!
Last week, my husband and I took a trip, ultimately leading to visit our kids and grandkids. We flew to Norfolk, Virginia, and then drove down to Kitty Hawk, North Carolina, to visit the Wright Brothers National Memorial. My husband is a private general aviation pilot, so this national park was high on his bucket […]
Everything You Need to Know to Master Monthly Giving
Book Review by Jeff Brooks: Monthly Giving Made Easy by Erica Waasdorp I’ve been recruiting monthly donors for organizations for more than 30 years. I thought I was an old pro at it because I’ve found a whole lot of ways of telling donors that monthly giving is a great idea. Then people started asking me […]
Create a Magical Experience To Grow Recurring Donors
I’m an avid supporter and reader of SOFII, as it has some tremendous free stuff, like fundraising examples, articles and case studies from all over the world. I especially like the articles on retention, loyalty and, of course, recurring giving. Over my almost 30 years of fundraising, I’ve always been impressed by the many studies, especially those […]
Shouldn’t Giving Be All About the Donor?
I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice. Granted, you’re not going to get oodles and […]
Are you ready to take a Sustainer-Forward approach?
First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re looking to […]
Give Now, Pay Later
Recently, Cause Vox launched the 2021 Pledge Now, Pay Later Study. It was based upon an online survey amongst 400 American individuals, across a wide range of demographics, including age, education level and income. As you know, I love studies and statistics, especially pertaining to recurring gifts, so I was intrigued. Insight No. 1 of the […]
Book Review: ‘The Essence of Campaigning Fundraising’
When an international fundraising legend like Ken Burnett writes a book, I stand up and listen. And having met Ken personally at numerous international conferences, I’m proud to have a signed copy! This new book, “The Essence of Campaigning Fundraising” was published by the White Lion Press in June. It includes a cool-looking USB drive that includes […]
