That Dreaded Credit Card Fraud Alert
There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened. How on earth somebody got […]
When Monthly Donors Want More…
Donors are fascinating people; and monthly donors, at times, even more so. If you’ve been following me for a while, you’ll know that one of my recommendations is to invite your monthly donors to events. Some may wish to attend, and, even if they don’t come, it will make them feel special. But at times, […]
Can You Ask College Alumni to Become Monthly Donors?
It’s graduation time! It makes me think back of our boys graduating from college, who are now college alumni. Our youngest son went to Cape Cod Community College for the first two years and then graduated from Belmont University in Nashville. It’s a great campus, a terrific school and a great city to live in […]
What Do Monthly Donors Really Think About Giving?
As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before. As a follow up, Penelope recently wrote a blog about […]
Monthly Giving Samples: Blasts From the Past
I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples. Sustainer trends and research; extra appeals and sustainer upgrades; thank […]
Top 3 Ways to Steward Monthly Donors
The other day, one of my clients mentioned that she has been giving $10 a month to an organization for three years. She signed up on the street, and that was that—no phone call, no thank-you letter, no email, no newsletter, no anything. Well, after this had been going on for three years, she called […]
2018 M&R Study: Monthly Giving Revenue Up 40 Percent
I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available. The only available stats I know of are: For small organizations (raising […]
What’s Your Measuring Stick for Monthly Donor Success?
I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success. As you know, monthly gifts are typically small. So, if you only look at the first monthly gifts […]
Donors and Nonprofits Need To Budget for Effective Giving
Many organizations are in the process of budgeting for their next fiscal year. Here’s a guest blog from Chrissy Reynolds who wrote a great post on how important it is for both organizations AND donors to budget their donations. That fits nicely with monthly giving, don’t you think? Donations to the non-profit sector for charitable […]
How Nonprofits Should Act More like Businesses and Need the Management Focus
Here’s a guest blog where it’s all about the business focus for nonprofits. Somethings that’s very important when it comes to monthly giving. Once organizations see the power of those small donors, they’ll be more likely to focus on it more. As you know, nonprofit organizations are playing the positive role in the betterment of […]
