Review: The Rise of Sustainable Giving by Dave Raley, Imago Consulting
How The Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. If you’re interested in growing your recurring donor program, this book is for you. The rise of sustainable giving, published in February of 2025 is extremely researched. Dave describes how recurring aka subscription giving evolved from the Roman and Greek […]
How to Drive Retention for Your Monthly Giving Program
Want to grow your nonprofit’s monthly giving program? Try these helpful strategies to increase donor retention, keep supporters engaged, and grow revenue.
Audience: Nonprofit fundraising professionals looking to grow their monthly giving program with donor engagement strategies designed to boost retention.
Keyword(s): monthly giving program retention
Suggested URL: /monthly-giving-program-retention/
Using Marketing Automation Effectively for Recurring Donors
Automation makes staying in touch with your recurring donors easy. Learn how to automate your marketing strategy to improve donor relationships and retention.
Now and Then: Monthly Giving Patterns Across Four Decades
Over the past few weeks, I have been going through some old documents, articles and research I’ve gathered over my 41 years in direct marketing and fundraising. Taking a different spin on my usual blogs, I thought it would be interesting to look at monthly giving patterns and see if anything has changed. Many of the people who […]
4 Common Recurring Gift Bloopers
It’s that time of year again. The holidays are near and the year-end giving crunch is on. GivingTuesday results are in. Were you up? Were you down? The year-end emails are scheduled or close to being ready to be scheduled. Plans for calendar year 2024 are pretty much final as well. You’re doing great! But could you […]
3 Recurring Giving Predictions for 2023
A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023: 1. Offering Donors the Easiest Way to Give The No. 1 reason why monthly donors give is because they want to help, so it’s up to you to […]
Recurring Gifts Rocked It on Giving Tuesday
The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total. Wow. If you rocked the results for your Giving Tuesday campaign, congratulations. If you didn’t, there’s always next year and end of year. If you don’t ask, you’re certainly not going to get it. […]
10 Things I Learned From 30 Years in Sustainer Giving, Part 4
I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership. 7. Be Patient and Think Long-Term If you talk to those organizations that are most successful with sustainer giving, they all have a long-term focus. I know […]
How to Ask for an Extra Gift From Your Monthly Donors
One of my copywriter friends asked me: “Do you have a recommendation for how much to ask a monthly donor, when sending them a year-end appeal asking them to make a special year-end gift? I’m wondering if the right amount to ask the donor is the amount they give monthly?” As you’re getting ready for […]
New Mastercard Regulations Could Harm Recurring Gifts Unless You Take Action Now
You may or may not yet have heard about this. Some of the communication from Mastercard may have gone to your donor base CRM, your payment processor or your finance department. In June, Mastercard introduced new guidelines with specific rules for all subscription payments, which nonprofit recurring gifts currently fall under in Mastercard’s definitions. These […]
