Nothing Is Impossible If You Just Believe
Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event […]
It’s Not Too Late: Get Ready for Monthly Donor Month
There’s never a bad time to convert your constituents to give monthly, but there are two months a year that typically fit better in your overall communication plan: January and September. Now’s a good time to look at what you could be doing to make your donors stay longer and become more loyal. If you’ve […]
Asking for Sustainers for Gifts on Giving Days
November is almost here. Many of you are probably working on your #GivingTuesday campaigns, or you may have other giving days you’re focused on. And of course everybody is on board with sending out several emails in the month of December. The question always comes up: Should we ask for monthly donors in our giving […]
Warning: Minimal Stress Involved
Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right. You’re pushing board members to commit to calling at least a few donors to say “thank you.” Some have said they’d […]
It’s Time to Call Your Organization
P I just came back from the International Fundraising Congress, which was held last week in Noordwijkerhout, Netherlands. It’s always a great time to visit my family who live near the German and Belgian border in the south. I was able to attend a great session on donor love with Jen Love of Agents of […]
What Really Motivates Donors to Give Monthly?
I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts. The top reason why donors want to give monthly is because it assures nonprofits of […]
Using Other Sustainers to Invite New Monthly Donors
We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them. Call them up, and ask them if they’re willing […]
Can Transactional Donors Become Monthly Donors?
Originally posted in NonProfitPro Today on September 5, 2017 First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the […]
Let’s Say ‘No’ to Automatic Sustainer Upgrades
Previously posted by NonProfitPRO Today on August 14 At the recent Bridge Conference, I enjoyed several wonderful sustainer sessions. During one of those, someone asked about the automatic sustainer upgrade process some nonprofits are apparently using. My hair immediately started standing up straight! What happened to being donor-centric? Automatic sustainer upgrades are really all about […]
Have No Fear! Monthly Giving Help Is Near
Originally posted by NonProfitPRO today on August 21, 2017 Over the past few months, I hope I showed you how monthly giving has become so much easier for nonprofits to organize and then actually start. That’s because so many payment processors and donor bases now have built-in tools to create giving pages, add the recurring/monthly […]
