Offer a Monthly Giving Save Option
While I was doing some research, I came across this interesting study. Brightback’s research is more aimed at the commercial subscription world, but a lot of what happens there can be applied to monthly giving for nonprofits. What I find interesting is the shift to an online/digital model. Take note: Online consumers expect the experience to be […]
How Easy or Hard Should Monthly Gift Cancellations Be?
I just finished going through all of the donations I made last year to prepare for my taxes. I use two credit cards and a banking account for my monthly gifts, so it was a little bit of a process. First, thank you to those organizations who sent me a tax letter! That was helpful. […]
Monthly Giving Is All About Donor Retention
This is always an exciting time of year as donor base providers and analytics groups release their giving trends from the prior year. We are continuing to see so many changes. Not many were prepared for this disaster. And many, especially smaller organizations, almost froze when the shutdown happened. Many assumed that their donors did […]
Find a Way to Address a Monthly Donor’s Hesitation
At this time, many people are looking to find out when they can possibly get vaccinated against COVID-19. I live on Cape Cod, an area with many older residents — many who have been struggling. Many of these older residents do not have access to the internet, so registration online is difficult. They do have […]
Monthly Giving Programs Are Like Eating Your Veggies
Recently, I was on Facebook Live with a colleague, and we were discussing some tips for growing monthly gifts. The question of why so many nonprofits are still hesitating about introducing monthly giving to their donors came up. It’s still a real mystery to me. It made me think of my childhood. My mom and […]
Book Review: ’10 Simple Fundraising Lessons’
Over the holidays, I took some time to finish a few books in my stack of fundraising books to read. Trust me, I learn something every time, and I’ve been raising funds for years. Cover image of “10 Simple Fundraising Lessons” by Jim Eskin | Credit: Amazon Jim Eskin wrote a book on simple fundraising lessons, and […]
Hope Smiles on You
At this time of year, I like to look back over the past year. It’s certainly been very different than any other year. For every single one of us. For me, 2020 meant minimal travel, more webinars, more screen time, more appeals, more emails, more writing and working harder than ever before. I’ve been busy […]
Monthly-Matching Magic
During this holiday season of giving, especially based on the recent success of #GivingTuesday, you can clearly tell there is something magical about using a match. Successful fundraisers have used matches for years and continue to use it. Why? Because it works! Nearly all of #GivingTuesday emails I received before, during and in the days […]
Encourage Donors to Give Through Donor-Advised Funds
You know I’m all for small monthly gifts, but two years ago I became intrigued with donor-advised funds, especially after I received some DAF-focused email newsletters from Jack Doyle from Amergent. I highly recommend reading them. Based on Fidelity’s “2020 Giving Report,” the number of donors who have a DAF has almost tripled over the past […]
Keep Up the Good Work!
Just a short blog this week, because I know you’re very busy–the biggest giving month of the year is just around the corner! Just a few more emails. Just a few more thank you letters. Just a few more… (you fill in the blanks). Just a few more weeks, and then the weirdest of weird […]
