A Monthly Giving How-To: Take the Next Step
Seth Godin’s blog always gives me inspiration. Recently, he wrote about the words I hear so much when it comes to monthly giving: “That’s a great idea!” Seth says: “…after every good idea, there are at least 100 steps of iteration, learning, adjustment, innovation and effort. But not committing to the 100 steps is a waste […]
Before the Walls Came Down…
After seven weeks at home, I finally ventured out — mask on, gloves on — to do some groceries. Just like so many of you, I patiently waited six feet apart from the next person and once one person left the store, the next person could go in. It still feels like the twilight zone […]
Have You Reached Out to Your Monthly Donors?
This is a time when everyone feels overwhelmed, with email inboxes exploding with nonstop news of the pandemic and the pressure of having to homeschool kids who might not want to be homeschooled. Many fundraisers are trying to figure out how to work from home in the middle of all the family distractions. And then, […]
Simplify Your Life. Give Monthly!
Life is busy. Life is messy. Time can get away from us all — no matter how perfect we are at multitasking. Donors are no different. Especially donors with kids and/or grandkids. Having just spent the weekend with our grandkids (ages two, three and 11), I can totally relate. You can’t leave them alone one […]
Improving Donor Loyalty with a Winning Sustainer Program
Sustainer programs have grown substantially over the past few years, especially for those organizations that took advantage of generating new donors before, during and after the 2016 elections. In this article, I’m going to address two questions: Why has sustainer giving become so popular? How can you create a winning sustainer program? Why Has Sustainer […]
How to Incorporate Monthly Giving in Your Annual Fundraising Plan
The decision to add monthly giving to your annual fundraising plan is probably one of the most important ones you’ll ever make. It’s probably also one of the best you’ll ever make. Now if it were two decades ago, it would have been a costly one. But now, with the internet, email marketing, social media […]
Monthly Giving and ‘Pretty Woman’
I still come across nonprofits that have virtually no sustainers. Why? Because they weren’t pushed to do it, or they didn’t know that they could do it. Sadly, some organizations had the bad luck of agencies and consultants not thinking that monthly giving was a “big deal.” Some worried it would take away from their direct […]
Using A Match To Increase Your Nonprofits Monthly Giving Success
There are many opportunities to generate monthly donors, if you’re willing to use them. I’ve given you several options in past blogs, but here is one of the BEST ways to make a real splash and generate a substantial number of new monthly donors in a very short period. It’s by using a MATCH. It literally […]
Monthly Giving Hindsight Is Always 20/20
As I’m getting ready for my second cataract surgery this week, it has started to dawn on me the tremendous eye-opening results I’ve already experienced from the first one. For me, going to the beach and swimming in the ocean was never an option, because I wouldn’t be able to find my spot unless there […]
You Can Make Recurring Gifts From Your Donor-Advised Fund
Donor-advised funds — a lot has been written about it. Especially with the changes in tax laws, more and more donors have “flocked” to it. Just a few quick facts about donor-advised funds (DAFs): You don’t need to be super rich to start one — $5,000 is all it takes. A DAF is easy to […]
