Book Review: ‘It’s Not Just About the Donor’
This past weekend, I read the second book by the Veritus Group principals Richard Perry and Jeff Schreifels: “It’s Not Just About the Donor.” This was written during COVID-19, and one chapter is especially focused on fundraising during a crisis. You may ask, why would someone like me who typically only deals with small(ish) and monthly donors […]
Monthly Donors Were Up on #GivingTuesday
#GivingTuesday results were way up compared to last year. Who said donors are not generous? The best spot to see it all together is GivingTuesday Data Commons, fed by some 60 contributing partners and 40 global data labs. I know all are feverishly tallying results and creating infographics and more, so definitely stay tuned for more results as […]
Where Would Sustainers Be Without Email?
Last week, I traveled to Europe to present a training on sustainers for an international group based in the Netherlands. Socially distanced and masked, of course, as the rules and lockdowns are even stricter than they are on Cape Cod. The good news is that I was able to visit my 86-year-old mom as well, […]
10 Creative Campaign Tips for Giving Tuesday 2020
Written by Mary Rybakova for Chatfuel This year’s GivingTuesday will be the most important one in history. For one thing, 2020 has been a tumultuous year for the world. It’s left us all in need of nonprofits and their essential work now, more than ever. But at the same time, the economic downturn caused by […]
The Difference Between Subscribers and Sustainers
Recently, Network for Good rebranded its activities focused on recurring gifts and called it subscription giving. And as part of the subscription, you would be wise to give donors certain benefits. It indicated that benefits would make people feel more engaged. Then, at a recent webinar, someone asked me what I thought about subscription giving […]
Where Are Your Monthly Donors Hiding?
A while back, I interviewed Sami Sheehan of Lollypop Farm, a tremendous advocate of monthly giving. When we first talked, we decided we’d be back to discuss another great topic: hidden monthly donors. She’s done a lot of research, especially in the areas of workplace, Facebook and PayPal giving. You and your organization may very well […]
A Monthly Giving How-To: Take Down the Silos
The last week of September = Sustainer month, I organized the first ever virtual Sustainer Workshop. About 40 fundraisers from all over the country, and even some from Canada, participated in the two-day workshop, looking at all stages of life for a sustainer. When I asked the question: ”What is your biggest challenge when it […]
A Monthly Giving How-To: Make It a Thing
The expression, “Make monthly giving a thing,” came from Cara Schwalbach of One Tail at a Time in Chicago. She and I were scheduled to co-present on monthly giving at an upcoming animal welfare conference, but that was canceled. Cara was going to share her amazing story of how she grew from 200 to 1,600 […]
Good News About Monthly Donors…
I hope you’re still doing OK. I haven’t really left the house now for five weeks, except for a few walks in the neighborhood. Frankly, I dream of being able to go to the grocery store or to some store — it doesn’t really matter which. The good news is that our attic is all […]
Creating Lifelong Donors Through Monthly Giving
A few weeks ago, Harvey McKinnon published a wonderful new book called “How to Create Lifelong Donors Through Monthly Giving.” I’m tremendously honored to be mentioned in it — thank you, Harvey. I read the book in one sitting. It’s very well written and easy to read. You can probably finish it in just about an […]
